a member of Click consult's social team, smiling at their desk

A social media audit is a process which seeks to review, assess or establish your brand’s present performance and positioning on social media platforms. It will also look to designate appropriate metrics to allow for account growth and tracking, and identify opportunities to improve your social presence. A social media audit is undertaken predominantly to aid in the development of a coherent social media strategy.

Upon choosing Click Consult, our clients each receive a full social media audit to uncover issues that may be impeding progress. Our social media audits enable us to identify, listen to and understand your voice and to help it stand out in the social media crowd. Another key consideration when auditing a brand’s social media performance is what your social media accounts are actually saying about you. Our audits seek to identify areas that can be easily improved and provide suggestions as to how to make them better. This includes things like your tag lines and descriptions, profile imagery, links and even whether you are present on the platforms that would best serve your consumers. This audit is an extensive analysis of your current social media presence which includes:

Identifying keywords which can be tracked to allow you to insert your brand into relevant conversations and track brand sentiment.

Reviewing the level of optimisation on platforms such as YouTube (where it is possible to enhance your presence in search rankings).

Setting up a unique social listening stream for your brand and key search terms.

Identifying areas where your presence can be streamlined.

Checking the consistency of the tone of voice used across platforms, as well as across different media such as video, images and print.

Evaluating your current engagement, including frequency and impact of posts, interaction and audience reception.

A demographic breakdown and analysis of your present social audience, compared with desired audience

Identification of any social influencers who might be talking about your brand/industry.

Assessing whether differentiated targeting of communications to diverse audiences could be achieved.

Social media analysis of key competitors, their audiences and social offering in order to identify any opportunities.

A social media audit will reveal strengths and weaknesses with your present approach to each branded profile. This allows for various improvements that can facilitate growth and help to build a strategy that can help your brand to succeed on social media:

Our team of social media experts audit client profiles with a focus on real business needs and goals to help produce strategies that are capable of meeting and exceeding key performance indicators. A focus on deep analysis can help to turn an often overlooked and under-inspected marketing technique into an approach capable of delivering measurable growth across platforms.

Social media, while often overlooked, is a key part of a brand’s online presence – it pays to ensure that you are making an effort to reach the right people with the right messaging. By using social media in the right way for your business - on the right platforms, in the right voice and at the right times - you can build a community of passionate brand ambassadors.

Engaging social media to boost your brand

Enter a few details, and you can speak to our award-winning team of social media experts.

Our latest insights

Our social media videos

Facebook Twitter Instagram Linkedin Youtube