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Digital marketing for eCommerce is the collecting term for the use of promotional digital tactics and strategies to drive traffic to an online store and to maximise the percentage of that traffic that converts into sales. It doesn’t end at the checkout, however, and retention and re-engagement of those customers, post-purchase, must also play a part in any good strategy.
We were facing a challenge with growing our generic campaigns profitably. However through adopting a test and learn approach with Google and Click Consult we are extremely pleased with the uplift in clicks, demand and ROI that has enabled us to scale up sustainably.
Effective eCommerce marketing requires brands to nurture their consumer relationships with everything from unique content to remarketing campaigns and abandoned cart emails. However, one of the main challenges faced by eCommerce brands is in anticipating and catering to changing consumer behaviour – whether that’s with specific shopping holidays or seasonality, or in determining which platforms your target demographics are using and when. We approach eCommerce marketing holistically, and take into account your brand's specific needs. Your brand will be able to draw on the experience and expertise of our entire team to help you grow your business.
For over 20 years, our search engine optimisation (SEO) services have been leading the industry. We’re dedicated to continuous learning and development, regularly improving our tools and understanding, and upskilling our teams. Through this commitment, we ensure our eCommerce clients stay ahead of the curve as the industry evolves.
Our paid media strategies for eCommerce are designed to help your brand achieve your unique objectives. Whether that means increasing exposure, followers, sales or any other target, our passion and experience in paid media helps to ensure campaigns consistently hit their goals and lead to brand and revenue growth.
Our content marketing and digital PR services are always tailored to our client's unique needs, helping to boost everything from brand awareness to SEO performance and marketing ROI. In addition, with every campaign, we gather valuable insights into your target audience, making it easier to implement your next campaign and deliver replicable success.
Our eCommerce social media experts have grown the social media accounts of some of Europe's best-known brands but, before we even begin, we ensure we gather real data on your audience. Only once we know your needs can we best develop a strategy to meet your audience where they are. With thorough planning, content calendars, and clear execution, our social media delivers measurable results to help grow your brand.
Since Google Analytics was introduced in 2005, we have developed our analytics service to ensure our clients are delivered a unique solution that meets their business needs. We collect the right data from the right platforms and make sure to employ industry-leading tools, combined with years of analytics experience, to help develop and contextualise reporting for all stakeholders.
See how our local SEO campaign delivered in all areas of a competitive market, including a 42% increase in conversions for the UK's largest grocer.
Find out how our paid media (PPC) strategy increased ROI by 139% for one of the UK's leading fashion brands.
Discover how our innovative broad match keyword strategy delivered immediate results in one of the UK's most competitive markets.
See how our teams delivered an integrated strategy across SEO and PPC for one of the UK's biggest ecommerce sites distributing pet products and supplies.
Discover how our organic search campaign increases online revenue by 144% for the pharmaceutical giant.
Get the full picture about our PPC campaign for the photo-printing specialists, and a snapshot of the exceptional results achieved in terms of conversion rate, revenue and ROI.
Our eCommerce marketing team are a group of experts with a combined experience that spans several decades. Our bespoke, holistic digital marketing strategies ensure that your online store is in optimised condition to generate results that go above and beyond expectations.
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