eCommerce

Looking to increase sales? Our data-driven strategies make an impact to your bottom line

Quick Links

What is eCommerce marketing?

Digital marketing for eCommerce is the collecting term for the use of promotional digital tactics and strategies to drive traffic to an online store and to maximise the percentage of that traffic that converts into sales. It doesn’t end at the checkout, however, and retention and re-engagement of those customers, post-purchase, must also play a part in any good strategy.

What eCommerce marketing can do for your business?

Improve performance and sales from organic search (SEO).

Increase leads and decrease CPC from paid media (PPC).

Boost brand awareness and create brand advocacy.

Reach the right people, at the right time.

Maximise profitability through testing and tracking.

We were facing a challenge with growing our generic campaigns profitably. However through adopting a test and learn approach with Google and Click Consult we are extremely pleased with the uplift in clicks, demand and ROI that has enabled us to scale up sustainably.

Paul Gray Marketing Director

Our eCommerce marketing services

Effective eCommerce marketing requires brands to nurture their consumer relationships with everything from unique content to remarketing campaigns and abandoned cart emails. However, one of the main challenges faced by eCommerce brands is in anticipating and catering to changing consumer behaviour – whether that’s with specific shopping holidays or seasonality, or in determining which platforms your target demographics are using and when. We approach eCommerce marketing holistically, and take into account your brand's specific needs. Your brand will be able to draw on the experience and expertise of our entire team to help you grow your business.

Organic Search (SEO)

For over 20 years, our search engine optimisation (SEO) services have been leading the industry. We’re dedicated to continuous learning and development, regularly improving our tools and understanding, and upskilling our teams. Through this commitment, we ensure our eCommerce clients stay ahead of the curve as the industry evolves.

Learn more

Paid Media (PPC)

Our paid media strategies for eCommerce are designed to help your brand achieve your unique objectives. Whether that means increasing exposure, followers, sales or any other target, our passion and experience in paid media helps to ensure campaigns consistently hit their goals and lead to brand and revenue growth.

Learn more

Content Marketing & Digital PR

Our content marketing and digital PR services are always tailored to our client's unique needs, helping to boost everything from brand awareness to SEO performance and marketing ROI. In addition, with every campaign, we gather valuable insights into your target audience, making it easier to implement your next campaign and deliver replicable success.

Learn more

Social Media

Our eCommerce social media experts have grown the social media accounts of some of Europe's best-known brands but, before we even begin, we ensure we gather real data on your audience. Only once we know your needs can we best develop a strategy to meet your audience where they are. With thorough planning, content calendars, and clear execution, our social media delivers measurable results to help grow your brand.

Learn more

Analytics

Since Google Analytics was introduced in 2005, we have developed our analytics service to ensure our clients are delivered a unique solution that meets their business needs. We collect the right data from the right platforms and make sure to employ industry-leading tools, combined with years of analytics experience, to help develop and contextualise reporting for all stakeholders.

Learn more

Who we've helped

Organic Search (SEO)

See how our local SEO campaign delivered in all areas of a competitive market, including a 42% increase in conversions for the UK's largest grocer.

+ 17% Website clicks

+ 27% Phone calls

+ 42% Total conversions

View Case Study

Paid Search (PPC)

Find out how our paid media (PPC) strategy increased ROI by 139% for one of the UK's leading fashion brands.

+ 431% UK non-brand revenue

+ 139% ROI

View Case Study

Paid Search (PPC)

Discover how our innovative broad match keyword strategy delivered immediate results in one of the UK's most competitive markets.

+ 62% Customer revenue

+ 47% Customer transactions

+ 9% Average order value

View Case Study

Organic & Paid Search

See how our teams delivered an integrated strategy across SEO and PPC for one of the UK's biggest ecommerce sites distributing pet products and supplies.

+ 35% organic sessions

+ 36% revenue

+ 68% transactions

View Case Study

Lords and Labradors Case Study Slider Image

Organic Search (SEO)

Discover how our organic search campaign increases online revenue by 144% for the pharmaceutical giant.

+ 144% organic sessions

+ 43% overall sessions

+ 77% organic revenue

View Case Study

Paid Search (PPC)

Get the full picture about our PPC campaign for the photo-printing specialists, and a snapshot of the exceptional results achieved in terms of conversion rate, revenue and ROI.

+ 355% ROI

+ 162% conversion rate

View Case Study

Our eCommerce marketing Team

Our eCommerce marketing team are a group of experts with a combined experience that spans several decades. Our bespoke, holistic digital marketing strategies ensure that your online store is in optimised condition to generate results that go above and beyond expectations.

Our bespoke strategies grow eCommerce brands of all sizes

Enter a few details, and you can speak to our award-winning team of eCommerce marketing experts.

eCommerce Organic Search (SEO)

Shopify SEO – Setting Up Your Store for SEO Success

By Becky Gardiner - November 14th 2023

eCommerce

The importance of website design technology in eCommerce

By Lisa Mittal - September 20th 2023

eCommerce

Cultivating a community of brand advocates

By Immy Williamson - August 15th 2023

Click Consult: the eCommerce marketing experts

let's talk