Securing national coverage through digital PR with links in high domain authority publications
Brandon Hire Station is a national, fast flowing tool hire company with over 60 years’ experience specialising in a variety of different tools and lifting equipment hire. With a fleet of branded vehicles operated by FORS accredited drivers to react to customers’ hire needs, delivery is guaranteed – in an agreed timescale – around the UK.
In addition to tool hire, Brandon Hire Station is able to provide site consultations as per a customer’s requirements, and is a specialist lifting centre that includes a range of lifting items and accessories. They also carry a comprehensive supply of onsite consumables, PPE and power tool accessories.
Brandon Hire Station were originally onboarded during a new site migration in July 2021 with Click Consult providing consultancy for the project.
Alongside Technical SEO and an onsite content strategy, we launched a Digital PR strategy with the aim of increasing brand awareness with particular emphasis on a B2C approach.
We adopted an “Always On” content approach and produced a series of consumer targeted press releases. There was a particular requirement to ensure we ‘stayed on-trend’ by monitoring and reacting to news stories on a regular basis. The focus of these press releases was upon simple DIY tips for consumers of all ability to try at home, such as upcycling furniture and item repair.
We identified and built relationships with relevant journalists which enabled us to achieve impressive coverage on high DA sites. The journalistic content centred primarily around DIY, and how individuals affected by the cost of living crisis, could potentially save money.
The solid relationships built with these journalists allowed us to build reliable and influential partnerships that, in turn, ensured our press release coverage was increased.
January 2023 was our most successful month, gaining 92 links across reputable sites with a high DA. Staying on topic and reacting timely to what the press were producing by way of relevant content, enabled us to amplify our PR approach and secure a wide range of coverage.