two click consult ppc experts discuss an account

What is the importing of offline conversions?

Simply put, over the last few years, marketers have been working to bring the measurability of eCommerce to the offline world, and now it’s something that – with a little work – is possible for brands to do. By creating either one off or automated regular uploads through your Google Ads Manager account, it is possible to import the data from offline sales or conversions to help build a more complete picture of both your business and your path to purchase – assisting greatly with refining attribution models.

Our offline conversion import service

Click Consult will facilitate the creation of a link between offline sales and Google Ads which can then be used to better understand the effectiveness of various marketing channels and can be fed into future organic and paid search campaigns.

What can importing offline conversions do for your business?

One of the most welcome facets of search and digital marketing has always been its ability to provide definitive data and facilitate attribution to specific marketing channels – it is now possible to bring a little of that in to the real world. Our offline conversion service allows brands to:

Icon of stylised hand extended holding the number one

Improve attribution of geographic and time targeted ads

Icon of stylised hand extended holding the number two

Optimise campaigns using all available data

Icon of stylised hand extended holding the number three

Use Google Ads automated bid strategies to optimise for offline conversions

Who we've helped...

Paid Search (PPC)

Discover how our innovative broad match keyword strategy delivered immediate results in one of the UK's most competitive markets.

+ 62% Customer revenue
+ 47% Customer transactions
+ 9% Average order value
View Case Study
Chums Case Study Slider Image

Organic Search (SEO)

See how our local SEO campaign delivered in all areas of a competitive market, including a 42% increase in conversions for the UK's largest grocer.

+ 17% Website clicks
+ 27% Phone calls
+ 42% Total conversions
View Case Study
Tesco Case Study Slider Image

SEO & Content Marketing

See how our teams delivered an integrated strategy across SEO and content marketing for one of the UK's largest outdoor clothing brands.

43 media placements
75 social mentions
475k social impressions
View Case Study
Regatta Case Study Slider Image

Organic Search (SEO)

See how our organic search (SEO) campaign delivered across all areas including a 44% increase in keyword rankings.

+ 44% rankings
+ 23% revenue
+10% organic sessions
View Case Study
Kwik Fit Case Study Slider Image

Paid Search (PPC)

Find out how our paid media (PPC) strategy increased ROI by 139% for one of the UK's leading fashion brands.

+ 431% UK non-brand revenue
+ 139% ROI
View Case Study
Boohoo Case Study Slider Image

Organic Search (SEO)

Discover how our organic search campaign increases online revenue by 144% for the pharmaceutical giant.

+ 144% organic sessions
+ 43% overall sessions
+ 77% organic revenue
View Case Study
Lloyds Pharmacy Case Study Slider Image

Digital PR

A look at Click Consult's award winning digital PR campaign for global charity brand Oxfam's UK charitable gift site. We delivered a record 32% increase in revenue during the course of the campaign

+ 32.73% Revenue
+ 22.64% organic Sessions
+ 27.10% Transactions
+ 3.64% eCommerce Conversion Rate
View Case Study
Oxfam Case Study Hero Image

Paid Search (PPC)

Get the full picture about our PPC campaign for the photo-printing specialists, and a snapshot of the exceptional results achieved in terms of conversion rate, revenue and ROI.

+ 355% ROI
+ 162% conversion rate
View Case Study
Truprint Case Study Slider Image

Digital PR

See how our digital PR campaign delivered in all areas of a competitive market for on of the UK's biggest HR and health & safety advisors

30 placements
63 average domain authority
View Case Study
Citation Case Study Hero Image
Click Consult's paid media team working hard

Our offline conversion import team

While it has been a historic necessity to separate digital and traditional marketing and traditional and digital sales, the ability to import offline conversions makes it easier than ever to bring the precision of digital attribution to the offline side of a business – and our team of experts are always ready to help do just that.

Our analytics services

Analytics includes the collection and analysis of data and statistics, their interpretation and their use in driving iterative optimisation – and it’s one of the areas where search and digital marketing can make a real difference to a brand’s outcomes. By ensuring your brand is collecting data from the right places and analysing it in the right ways, you can improve the return on investment (ROI) from your marketing, and ensure you’re spending your budget in the right areas.

We've helped to grow brands of all sizes

Tesco logo colour
Chums logo
boohoo logo
LloydsPharmacy Online Doctor Logo
Age UK Logo
Sanofi Logo
ABTA Logo
Regatta Logo
Kwik Fit Colour Logo
Chill Insurance Logo
Oxfam logo
CV Library Logo
Netflights Logo
liverpool one logo

We dig deeper to help achieve your goals

Enter a few details, and you can speak to our amazing team of analytics fanatics.

Our latest insights

View More

Our latest videos

View More
Facebook Twitter Instagram Linkedin Youtube