Insights - Paid Search (PPC)

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The Herculean journey from manual to machine

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Harnessing the power of AI to optimise Google Ads

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Comparing impacts & advantages of paid vs. organic social media strategies

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What is affiliate marketing and how does it work?

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Google’s third-party cookie depreciation timeline for 2024

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Paid media in the rise of visual search

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Digital marketing for healthcare services

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How to make the most of your paid media ads on Black Friday & the holiday shopping season

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Google Demand Gen Campaigns: Initial thoughts from the experts

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Discover these five lesser-known Google Ads tools

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What is Paid Media?

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Netflix’s ad-supported tier almost 12 months on: what advertisers need to know

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A quick guide to optimising your Google Ads

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How do PPC and SEO work together

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Google Performance Max: maximise your paid potential

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