Insights - Paid Search (PPC)

Digital marketing for healthcare services

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How to make the most of your paid media ads on Black Friday & the holiday shopping season

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Google Demand Gen Campaigns: Initial thoughts from the experts

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Discover these five lesser-known Google Ads tools

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What is Paid Media?

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Netflix’s ad-supported tier almost 12 months on: what advertisers need to know

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A quick guide to optimising your Google Ads

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How do PPC and SEO work together

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Google Performance Max: maximise your paid potential

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The role of paid search in brand awareness

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Paid media predictions for 2023

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This Month in Search [December 2022]

Well, it's been a while since I've done one of these - I'm sure nothing much has changed... oh. Monday...

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Digital Transformation in the Aftermath of Covid-19

For years, the term ‘digital transformation’ has been thrown around in meeting rooms throughout the land, generally followed by a...

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This Month in Search [July 2022]

And just like that, July is upon us, a slow start in news, but from 1st July users have a...

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This month in search [June 2022]

May was quite the month for updates - even in a few successive years of turbulent algorithm activity, and some...

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