Insights - B2C Marketing

AI & Gamification in marketing – the future at our fingertips

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Barbie’s marketing campaign masterpiece outlined

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The psychology of online consumption in a post-Pandemic market

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An investigation into user pain points within the customer journey

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The role of paid search in brand awareness Blog Header

The role of paid search in brand awareness

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In Focus: seasonality and customer perceived value

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The TikTok algorithm and how to use it to your business’s advantage header

101: The TikTok algorithm and how to use it to your business’s advantage

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