Search & Digital Marketing Resources

We have developed a range of search engine marketing resources to help assist you with all of your online efforts. Our knowledge bank of search & digital marketing resources contains whitepapers and eBooks, useful infographics and online tools.

Whitepapers & eBooks

We produce comprehensive whitepapers and eBooks for you to download and enjoy.

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Paid Search Analysis

eBook

Ongoing analysis is the best way to guarantee performance in paid search - find out how...

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On-page Content and UX

eBook

Find out how to make your content deliver results and widen your audience.

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How to Monitor and Detect Invalid Ad Activity

eBook

Find out how to monitor your invalid ad clicks and interactions in Google Ads and where else to look for ad fraud.

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Organic Search (SEO) Tools

Some useful SEO tools that can help you analyise the techincal SEO optimisation of your websites

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5 Bitesize Resources to Keep You Ahead of the Algorithm

eBook

Exactly how the Google algorithm works is, at this point, unknowable - but what we do know are the elements of SEO on which Google has placed special emphasis. These five resources should help you keep ahead of the updates..

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Structured Data Demystified Cheat Sheet

Cheat Sheet

Whether you're new to structured data or have just reached an impasse and need a little help pushing forward, this cheat sheet should help you get moving.

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Improving Your Sales Pipeline with Digital Marketing

eBook

Your brand has a sales pipeline but knowing what it is and how to develop it is tougher. Find out how!

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Infographics

We pride ourselves on being thought leaders in search. One of the best ways to get our message across is through infographics which are produced in-house by our talented team of creative designers

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Search & Digital Marketing Trends for 2021

Infographic

Get ahead in 2021 with our search and digital marketing trends infographic

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Paid Search Auditing Checklist – Infographic

Infographic

Rescue your legacy Google Ads account, or ensure you're setting up your new one the right way, with this handy checklist.

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10 SEO tips to grow your organic reach – Infographic

Infographic

Make sure you're ready to face the key trends and game changers ahead with this infographic, detailing the best ways to get ahead of the game

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Cheat Sheets

Our cheat sheets cover search marketing fundamentals in bite-sized chunks

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5 Bitesize Resources to Keep You Ahead of the Algorithm

eBook

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Preparing for the Core Web Vitals Update

Cheat Sheet

It won't be felt immediately but, as with the shift to mobile, over a few years. Although that gives us a little time, it doesn't give us an excuse.

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Structured Data Demystified Cheat Sheet

Cheat Sheet

Whether you're new to structured data or have just reached an impasse and need a little help pushing forward, this cheat sheet should help you get moving.

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Benchmark Search Conference

The Benchmark Search Conference is an annual, one-day search marketing conference that takes place at Manchester's Bridgewater Hall

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Benchmark Search & Digital Conference 2019

Conference

All the best bits from Hilton Manchester Deansgate, 11/09/2019.

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Benchmark Search Conference 2018

Conference

All the best bits from Hilton Manchester Deansgate, 05/09/2018.

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Benchmark Search Conference 2017

Conference

Slide-decks, photos and vids - all the good stuff from Benchmark 2017

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Toolkits

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Kickstart Your Marketing

Boxset

Analyse, adapt and accelerate your current digital marketing strategy with our handy boxset!

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Content Marketing and Paid Media – A Uniformed Strategy

eBook Download

Find balance in your search marketing strategy by considering elements such as content marketing and paid media

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The Social Media Quadrilogy

Boxset

Our four top performing social media guides - find out what’s making everyone click download

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Whitepapers

Our whitepapers offer analysis and insights into current trends affecting search marketing.

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The Changing Online Consumer Landscape

Whitepaper

Agility and versatility is one of the attractive things about business online - but not many were prepared for the level of shift that 2020 would bring!

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Search & Digital Marketing Trends (Q2)

eBook

It's easy in business to fall behind for no other reason than your complete focus on your own brand - but to beat the competition, we have to always have our eyes open.

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Search and Digital Marketing Trends Report (Q4 2018 – Q1 2019)

Whitepaper

A review and analysis of the marketing industry trends from Q4 of 2018 and Q1 of 2019 - designed to help you make the right choices with your marketing budget based on the actual lay of the land.

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Search Marketing Analysis

Request an industry-leading search marketing review of your search marketing strategy.

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An Intermediate Guide to Data Studio

eBook

Data Studio is improving all the time, and while it isn’t the perfect reporting platform, the fact that it’s free and constantly adding features makes it hugely popular and incredibly useful.

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Is your digital marketing strategy working?

eBook

From Setting Objectives to Measurement and Assessment, Determining Success Starts at the Beginning of Your Strategy.

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Beyond the basics: SEO strategy in 2021

eBook

Get Beyond the Basics with our SEO strategy in 2021 Ebook

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Benchmark - Search Marketing Magazine

Benchmark is a quarterly search engine marketing magazine, full of news, interviews, vlogs, blogs and podcasts, as well as four features by our experts. Each issue we look at a certain area of the industry, focusing on the points that matter the most.

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