Search Engine Marketing (SEM) Resources

We have developed a range of search engine marketing resources to help assist you with all of your online efforts. Our knowledge bank of SEM resources contains whitepapers and eBooks, useful infographics and online tools.

Whitepapers & eBooks

We produce comprehensive whitepapers and eBooks for you to download and enjoy.

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Understanding Google’s Quality Rater Guidelines

eBook

Get the inside story on how Google judges you website - practical guidance on what the search engine tells its raters to look for

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Building & Managing Social Media Communities

eBook

How to create a loyal fanbase who will be ambassadors for your brand and help to communicate your brand messages authentically

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PPC in 2019: 10 Things You Need to Know

eBook

Today’s online advertisers have more to prove than ever and, as a paid search marketer, it's up to you to keep your skills sharp for success

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Organic Search (SEO) Tools

Some useful SEO tools that can help you analyise the techincal SEO optimisation of your websites

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SEO Health Check

eBook

If you want to get ahead, and stay ahead of the competition, then it is vital that you understand where your current SEO performance so that you are able to plan your future strategy accordingly.

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Make well, audit well, rank well – how to produce and audit your content to maximise SEO performance

eBook

There is one commonality which links all of the search marketing services – whether it’s paid search, content marketing, organic search (SEO) or any other – and that’s content.

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Beginner’s Guide to Google Tag Manager

eBook

Want to save time, improve user experience (UX) and reduce reliance on web developers? Find out how with this beginner's guide to Google Tag Manager...

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Infographics

We pride ourselves on being thought leaders in search. One of the best ways to get our message across is through infographics which are produced in-house by our talented team of creative designers

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20 Ways to Elevate Your Search Marketing Performance in 2019

Infographic

Make sure you're ready to face the key trends and game changers ahead with this infographic, detailing the top 20 ways to get ahead of the game

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The Future is Mobile – and the Future is Here

Infographic

This infographic charts the development of mobile, from the 'bricks' of the 80s, to the rise of the smartphone, to the present day and how voice search could expand the search landscape even further

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Create Chemistry With Your Customers

Infographic

An infographic guide to making your customers fall in love with you

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Cheat Sheets

Our cheat sheets cover search marketing fundamentals in bite-sized chunks

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Google Display Ad Sizes Cheat Sheet

Cheat Sheet

Display advertising offers great control over your image, message and design to create striking ads - but you need clear, crisp images to have a real impact

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UGC: How to Let Your Fans Sell Your Brand

Cheat Sheet

Take ownership of user-generated content to further your marketing and sales goals

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User Engagement Cheat Sheet – Unlocking your Website’s True Potential

eBook

There is one commonality which links all of the search marketing services – whether it’s paid search, content marketing, organic search (SEO) or any other – and that’s content.

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Benchmark Search Conference

The Benchmark Search Conference is an annual, one-day search marketing conference that takes place at Manchester's Bridgewater Hall

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Benchmark Search Conference 2018

Conference

All the best bits from Hilton Manchester Deansgate, 05/09/2018.

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Benchmark Search Conference 2017

Conference

Slide-decks, photos and vids - all the good stuff from Benchmark 2017

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Benchmark Search Conference 2016

Conference

Catch up on the insights shared by Europe's leading search marketing experts at Benchmark 2016

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Toolkits

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Link Auditing, Removal and Recovery Boxset

Boxset

You can't cheat Google: how to remove, or avoid, link-related penalties and maintain a healthy backlink profile can sound like a complicated process

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The Social Media Quadrilogy

Boxset

Our four top performing social media guides - find out what’s making everyone click download

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Making the Move to Mobile Boxset

eBook

You may have heard of the Mobile First Index, surprising numbers still have no idea what it means for their business or how they intend to tackle it.

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Whitepapers

Our whitepapers offer analysis and insights into current trends affecting search marketing.

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eCommerce & Search – Emerging Trends & Opportunities

Whitepaper

Optimise your search marketing strategy to encourage shoppers to spend their money on your website, rather than your competitors'

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Search Marketing Analysis

Request an industry-leading search marketing review of your search marketing strategy.

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Request your free organic search (SEO) analysis

SEO Analysis

Transform your organic search strategy with a bespoke analysis from our team of experts.

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Request your free paid search (PPC) analysis

PPC Analysis

Revolutionise your paid search performance with a comprehensive review of your current campaign.

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Request your free Content & Outreach Strategy Analysis

Content & Outreach Analysis

Discover how to take your content and outreach strategy to the next level with the help of our experts.

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Benchmark - Search Marketing Magazine

Benchmark is a quarterly search engine marketing magazine, full of news, interviews, vlogs, blogs and podcasts, as well as four features by our experts. Each issue we look at a certain area of the industry, focusing on the points that matter the most.

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