Search & Digital Marketing Resources

We have developed a range of search engine marketing resources to help assist you with all of your online efforts. Our knowledge bank of search & digital marketing resources contains whitepapers and eBooks, useful infographics and online tools.

Whitepapers & eBooks

We produce comprehensive whitepapers and eBooks for you to download and enjoy.

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Social Media Auditing Checklist

Checklist

Make your social media accounts work for you and get the best performance with this checklist.

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Paid Search Auditing Checklist – Infographic

Infographic

Rescue your legacy Google Ads account, or ensure you're setting up your new one the right way, with this handy checklist.

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SEO for eCommerce – Chapters 1 & 2

eBook

Analyse, adapt and accelerate your current digital marketing strategy with these handy eBooks!

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Organic Search (SEO) Tools

Some useful SEO tools that can help you analyise the techincal SEO optimisation of your websites

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How to Improve Site Speed

eBook

Site speed is a confirmed, though lesser weighted ranking factor - but its growing importance suggests we should take it very seriously.

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Google My Business 2020 Updates – The Road to Recovery

eBook

There have been a lot of ups and downs this year, making any opportunity to keep in touch with consumers extra important - and that's what the latest GMB updates were about.

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Search Marketing Strategy Planning for 2020

eBook

Strategy planning can be time intensive, but the harder you work on your strategy, the less ad hoc planning you'll need to do throughout the year.

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Infographics

We pride ourselves on being thought leaders in search. One of the best ways to get our message across is through infographics which are produced in-house by our talented team of creative designers

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Paid Search Auditing Checklist – Infographic

Infographic

Rescue your legacy Google Ads account, or ensure you're setting up your new one the right way, with this handy checklist.

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10 SEO tips to grow your organic reach – Infographic

Infographic

Make sure you're ready to face the key trends and game changers ahead with this infographic, detailing the best ways to get ahead of the game

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Search Marketing Trends to Look Out For in 2020

Infographic

Make sure you're ready to face the key trends and game changers ahead with this infographic, detailing the best ways to get ahead of the game

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Cheat Sheets

Our cheat sheets cover search marketing fundamentals in bite-sized chunks

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How to Write SEO Content Cheat Sheet

Cheat Sheet

The top 12 tips to creating SEO website content that engages your visitors - and improves your chances of being indexed by Google.

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5 threats to your PPC campaign

Cheat Sheet

Don't let these mistakes threaten your paid search success - our eBook will help you to turn the biggest threats into opportunities

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Retargeting-Strategies---Top-Level image

Retargeting Strategies to Maximise Conversions Cheat Sheet

Cheat Sheet

How to show super-focused ads to high intent customers, increase conversions & lower CPC

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Benchmark Search Conference

The Benchmark Search Conference is an annual, one-day search marketing conference that takes place at Manchester's Bridgewater Hall

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Benchmark Search & Digital Conference 2019

Conference

All the best bits from Hilton Manchester Deansgate, 11/09/2019.

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Benchmark Search Conference 2018

Conference

All the best bits from Hilton Manchester Deansgate, 05/09/2018.

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Benchmark Search Conference 2017

Conference

Slide-decks, photos and vids - all the good stuff from Benchmark 2017

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Toolkits

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Kickstart Your Marketing

Boxset

Analyse, adapt and accelerate your current digital marketing strategy with our handy boxset!

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Content Marketing and Paid Media – A Uniformed Strategy

eBook Download

Find balance in your search marketing strategy by considering elements such as content marketing and paid media

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The Social Media Quadrilogy

Boxset

Our four top performing social media guides - find out what’s making everyone click download

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Whitepapers

Our whitepapers offer analysis and insights into current trends affecting search marketing.

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The Changing Online Consumer Landscape

Whitepaper

Agility and versatility is one of the attractive things about business online - but not many were prepared for the level of shift that 2020 would bring!

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Search & Digital Marketing Trends (Q2)

eBook

It's easy in business to fall behind for no other reason than your complete focus on your own brand - but to beat the competition, we have to always have our eyes open.

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Search and Digital Marketing Trends Report (Q4 2018 – Q1 2019)

Whitepaper

A review and analysis of the marketing industry trends from Q4 of 2018 and Q1 of 2019 - designed to help you make the right choices with your marketing budget based on the actual lay of the land.

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Search Marketing Analysis

Request an industry-leading search marketing review of your search marketing strategy.

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Business Survival Boxset

Boxset

The top 12 tips to creating SEO website content that engages your visitors - and improves your chances of being indexed by Google.

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Request your free organic search (SEO) analysis

SEO Analysis

Transform your organic search strategy with a bespoke analysis from our team of experts.

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Request your free paid search (PPC) analysis

PPC Analysis

Revolutionise your paid search performance with a comprehensive review of your current campaign.

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Benchmark - Search Marketing Magazine

Benchmark is a quarterly search engine marketing magazine, full of news, interviews, vlogs, blogs and podcasts, as well as four features by our experts. Each issue we look at a certain area of the industry, focusing on the points that matter the most.

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