Having a well balanced backlink profile pointing to your website is an important part of its search engine ranking success. The future of link building is content marketing – and has been for a while, making the production and distribution of high quality content an absolute must.

Maintaining a high quality backlink profile is still an important part of improving your online search visibility – along with more than 200 other factors Google takes into consideration. So, like the amazing experience you’re hopefully providing on-page, your off-page portfolio needs to be just as compelling.

That includes high-quality links which have been earned naturally, pointing back to your site. But how can you tell which links are safe to build and how should they integrate into your long-term strategy?

  • The algorithm epoch
  • Quality over quantity
  • The past, present and future of link building
  • Off-page perfection
  • What is outreach?
  • Social media influencers
  • Our final thought

Content marketing is all about offering great content to be used and shared by interested parties online. You should always be looking for quality and relevance when link building. A few links from relevant sites of real importance are likely to have a far more beneficial effect than lots of low-quality links on suspicious sites.

With a content marketing strategy, you’ll be looking to target not just relevant sites to spread your content, but also appropriate influencers on blogs, online communities and social media platforms, your target audience, prominent bloggers, the press, and more.

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