Our ongoing CRO testing & analysis service
We continually test different elements of sites (as identified in hypothesis report) in order to improve performance. There is no definitive number of tests per CRO campaign and whilst we can only run a limited number of tests at a time in order to ensure validity, you can be assured that our dedicated team will get through as many tests as possible. The conclusion of a test often shows an improvement but also raises further ideas that can be added to your roadmap.
The initial analysis of your website becomes the fuel for the testing and helps our team to establish test ideas and determine the outcomes we would look for in a particular test. This is why we leverage enterprise CRO technology, Visual Website Optimizer (VWO), which allows us to design and implement tests without technical roadblocks. We only request development changes once a test is complete and has identified a firm ‘winner’, which is proven to increase your website’s performance.
Remember the best way to improve conversion rate is to test as much as possible and not by getting bogged down in analysing masses of data. Active tests are monitored daily and are paused and replaced quickly if we do not see a significant improvement.
Depending on your strategic requirements, our ongoing analysis and testing could consist of any or all of the following: