B2B

Driven by our experts, we've delivered B2B search marketing excellence for over 20 years

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What is B2B marketing?

Business-to-business marketing (B2B) is the practice of developing strategies to allow the sale of products and services (including software-as-a-service) to other businesses or organisations. This requires a unique approach as, unlike direct to consumer or B2C marketing, you are pitching your product to multiple stakeholders with varying priorities.

What can B2B marketing do for your business?

Improve performance and leads from organic search (SEO).

Increase leads and decrease CPC from paid media (PPC).

Amplify your brand’s authority through expertly crafted content.

Boost digital awareness through content marketing & digital PR.

Improve marketing ROI through digital analytics and reporting.

Over the past 2 years I have been working with Click to help support search improvements from content, technical and reporting insights.

The team have been helpful and responsive to understand and adapt to changing business requirements and challenges and help improve our websites search rankings for customers.

Daniel Hall Search Manager

Our B2B marketing services

While a sale to an individual customer may have a period of consideration, the process of nurturing a B2B ‘customer’ tends to be far longer, involve more touchpoints, and have direct and active competition from other brands. Our B2B marketing approaches your brand’s needs holistically, and is able to draw on the experience of the whole agency to achieve what you need to grow.

Organic Search (SEO)

Our SEO services have remained at the forefront of industry best practice for more than two decades, augmented by a commitment to learning and development. Our staff, our tools and our understanding are always improving and our B2B clients remain ahead of the curve as the industry develops and grows.

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Paid Media (PPC)

Whether your brand needs more exposure, followers, to increase sales, downloads or form submissions, our B2B paid media strategies ensure your budget delivers by using the right ads on the right channels to meet your unique objectives. Paid media is uniquely trackable, but it takes passion and experience to ensure that campaigns consistently hit targets, and grow revenue.

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Content Marketing & Digital PR

B2B content marketing and Digital PR are not one size fits all, but unique in style and content. When tailored to your audiences, industry and objectives, content marketing and digital PR can boost brand awareness, SEO and ROI; and a strong campaign can provide an insight into your target audience’s views and opinions, making your next campaign idea easier to implement.

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Social Media

We begin by gathering real data about your audience, then develop a strategy that takes into account the areas of your social media which may require development, determining what your main social strategy areas should be. By planning thoroughly, developing social content calendars, and clearly executing a strategy, our B2B social media delivers results.

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Analytics

Our B2B analytics service has been in development since the introduction of Google Analytics in 2005, and, in that time, we’ve found that each business requires a unique solution. By ensuring that we collect the right data from the right platforms, and using a variety of industry leading tools combined with our years of analytics experience, we can help to develop and contextualise reporting for all stakeholders.

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Who we've helped

User Focused Content (UFC)

Discover how our partnership with a leading insurance group led to positive results

+ 13% Increase in 'good' page speed

55% Page 1 ranking keywords

20% First position ranking keywords

View Case Study

Paid Search (PPC)

Increased relevancy and personalisation improves conversions by 55.9%

-2.3% CPA

-50.3% CPC

+55.9% conversions

+206.6% clicks

View Case Study

Digital PR

See how our digital PR campaign delivered in all areas of a competitive market for on of the UK's biggest HR and health & safety advisors

30 placements

63 average domain authority

View Case Study

Our B2B digital marketing team

With a combined experience totalling several decades, our team of exceptional B2B marketing professionals are gifted in a range of specialisms – SEO to paid media, social media to analytics and everything in between.

Our bespoke B2B marketing strategies also see you pair your brand with a core workgroup of key experts focused on achieving results for your brand.

We've helped to grow brands of all sizes

Our bespoke strategies can help take your brand to the next level

Enter a few details, and you can speak to our award-winning team of B2B marketing experts.

B2B content hub

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Click Consult: the B2B marketing experts

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