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Marketing automation is a broad term, used to describe the use of specialist software to generate and nurture leads, track inbound marketing activity metrics and measure success.

Creating a marketing automation strategy can help you to nurture new and existing customers across the lifetime of their interaction by carefully considering and developing mechanisms to retain and delight them – without the need for regular manual intervention.

The vast majority of all email marketing is data driven and, by creating or using tools that allow clear segmentation, we help to deliver the right message to the right people at the right time.

Not only can this be a cost-effective technique, but it allows brands to concentrate on the content that really matters to their customers, content which is unique, engaging and targeted to their needs at each stage of their journey to purchasing or becoming a qualified lead.

Marketing automation software allows marketers to automate the processes of sending marketing emails, managing drip nurturing campaigns, segmenting prospects, scoring leads and analysing campaign results. By scheduling the release of tailored content to their audience in advance, using strategic behaviour triggers in place to prompt their send, these campaigns can be left in place to run their course or until a content refresh is needed.

Platforms such as Pardot also integrate customer relationship management (CRM) software, ensuring that there is alignment of the sales and marketing departments. As a result, all parties are able to work towards the same goals with ease and leads can be followed up efficiently.

By creating pre-defined and tailored campaigns for users that interact with specific onsite touchpoints, brands can continue to engage and delight customers without having to manage each email send. Instead, well maintained, automated campaigns will help to nurture and build relationships by providing customers with content or offers relevant to their position in the buyer's journey or your sales funnel. Marketing automation can:

Our team of experts have a wealth of experience all of which count towards your bespoke marketing automation plan giving you the best chances of success possible. With a team of experts and a wealth of experience, our team make for the ideal partners to help you create your automated marketing tracks and take your brand to the next level.

Click Consult understands the value of expertise. It also understands the importance of efficiency. That’s why the agency has built a team of experts and expert partners able to facilitate growth and improvements throughout a brand’s digital presence. From web-design to multilingual and international search projects, from reputation management to marketing automation, we ensure our clients have access to everything they might need to succeed online.

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