Analytics Digital Marketing What is marketing attribution – and how do attribution models work? By Stephanie Antrobus - August 24th 2026
Analytics Paid Search (PPC) Maximising ROI with Google Marketing Platform: Click’s tips and tricks By Greg Whitaker - April 22nd 2026
Analytics Total Search Total search & MMM: Measuring the full multi-touch consumer journey By Karen Campbell - April 10th 2026
Analytics Organic Search (SEO) What is Google Marketing Platform (GMP): Click’s ultimate guide By Greg Whitaker - March 19th 2026
Analytics Content Marketing & Digital PR Organic Search (SEO) Social Media How to add UTM tagging for tracking By Andrew Smith - February 1st 2026
Analytics Organic Search (SEO) Beyond SEO rankings: Measuring the true metrics of success By Becky Gardiner - February 13th 2024
Analytics How to increase the commercial value of digital analytics By Becky Gardiner - October 17th 2023
Analytics B2B Marketing Organic Search (SEO) Video What you need to know about switching to GA4 By John Warner - April 1st 2022 While I’ll admit that the relatively short deadline for the switch threw me a little, we’ve been working with GA4...
Analytics Industry News Organic Search (SEO) A Long Farewell to Google’s Universal Analytics By John Warner - March 16th 2022 The end of an era is upon us – but are Google's reasons entirely transparent, and will it happen when...
Analytics Organic Search (SEO) A Beginner’s Guide to Google Tag Manager By John Warner - November 17th 2020 Monitoring your site’s performance can be done in a number of ways – with most hosting platforms offering native analytics...
Analytics Content Marketing & Digital PR Organic Search (SEO) Social Media Setting up your first SEMrush project By John Warner - September 23rd 2020 I was asked to be a part of a SEMrush program looking for feedback and, in return got access to...
Analytics Benchmark Conferences 5 Simple Steps to Optimising Your Monthly Analytics Reporting – John Warner’s Benchmark 2018 talk review By Chloie Brandrick - October 16th 2018 Making his Benchmark debut as a speaker, Click's John Warner set the theme for his talk with a curious anecdote...