a team member looking at a client's social media profile for audit

Social media strategy aims to give structure to a marketing technique that can be quite chaotic – social media strategy seeks to establish specific desired outcomes, demographic targets and the schedules, platforms and tactics needed to reach them.

No two approaches are the same with social media. What may work on one social platform may not necessarily work on others. The key to a successful strategy is understanding who your audience is, which platforms they use and how they are communicating. Using a solid foundation of research, we start to build your strategy whilst working with your brand to understand which areas need to be developed for your social voice, audiences and content to deliver the best results. Based on our research and thorough social media audit, we create a bespoke strategies designed to maximise your brand’s opportunities to reach your target demographic, encourage engagement and trust, and facilitate growth.

Bespoke engagement strategy

  • Our proposed activity for ongoing engagement, analysis and reporting.

  • Monthly social consultancy recommendations.

  • Guidelines that set out clear, consistent and effective methods of social communication appropriate to your products, brand, platforms and location (both geographically and in the market).

This strategy is designed to maximise your brand’s opportunities to reach your target demographic, encourage engagement and trust, and facilitate growth.

Social media posting strategy

  • Content sharing (talking to)

  • Engagement (talking with)

  • Listening

  • Building trust

  • Use of images and other media

  • Relevance

  • Triggering the target audience

  • Communication summary

Audience growth strategy

  • Identification of the best platforms and opportunities as well as advice on optimising for these.

  • Optimisation of social channels, enabling your audience to find you on social media and using search engines.

  • Identification of appropriate groups, individuals and influencers – who to engage with and when.

  • How to maximise your use of social groups and circles.

  • Recommendations on appropriate methods of interaction for building trust and engagement.

  • Implementation of agreed listening and analytics streams and reports as required.

  • Consultancy is delivered through reports, calls and meetings where required (usually on monthly or a quarterly basis).

Consultancy report

Our consultancy report identifies key areas for your development, presenting recommendations as a monthly social workflow. Focus areas include:

  • Creation and optimisation of social platforms and channels

  • Organic search optimisation of profiles, posts, titles and descriptors (including keywords and linking strategy)

  • Continued audience growth and nurturing of social relationships by targeting sectors/individuals

  • Development of social interaction with the key target demographics

  • Analysis of social sentiment and development of trust and engagement

  • Development of use of images for each social group, including logos and banners

  • How to maximise real-time opportunities on social media

Asset creation

In addition, our social media strategy service can include the creation of a library of social media assets bespoke to your brand and social message. These assets are designed to engage with your target demographics while remaining true to both your brand and agreed upon communication guidelines.

Social media is increasingly important for any business big or small, and whether it’s the platforms we know now or those that may eventually replace them, there is likely going to be a social element to any successful marketing strategy for the foreseeable future. With our lives ever more online, and our communities moving in the same direction, we look to social media for word-of-mouth recommendations, for news and for interaction with brands we care about. Whether your brand is multinational or hyperlocal, social media strategy can provide the following benefits and more:

a member of Click consult's social team, smiling at their desk

At Click Consult, we’ve always been social – and over more than a decade have worked with brands to improve their social media presence. We believe that if you’re present on social media, then you should have a well-thought-out strategy. Our social media strategy experts are always happy to drill down and tailor the right strategy for your brand’s unique circumstances.

Social media, while often overlooked, is a key part of a brand’s online presence – it pays to ensure that you are making an effort to reach the right people with the right messaging. By using social media in the right way for your business - on the right platforms, in the right voice and at the right times - you can build a community of passionate brand ambassadors.

Engaging social media to boost your brand

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