YMYLyour money or your life
Content that has the ability to influence a major decision that relates to an individual’s money or life

EEATExperience // Expertise // Authoritativeness // Trustworthiness
This represents search quality guidelines in order to help Google determine the content’s reliability and quality.

The time has come to appraise the authority of an individual, Google has always centred itself as a source for reliable information and with the influx of ‘fake news’ circulating the web, this ‘Helpful Content’ update targeted websites with a large amount of unsatisfying or unhelpful content.

Google states that;

The helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well.

Meaning that creators should focus on people-first content rather than creating for SERPs, the EEAT guidelines are the interpreter of authority for both websites as a whole, and individuals.

While we know that Google’s infamous ‘Helpful Content Update’ of August 2022 will judge a website as a whole, this will (almost certainly) need to be taken up a notch.

This is where YMYL (your money or your life) and EEAT (experience-expertise-authoritativeness-trustworthiness) come in.

The in-depth analysis offers:

  • Why the helpful content update is important
  • Why YMYL and EEAT matter
  • What is schema markup
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