According to research by business communications company APCO, people have real emotional links with corporate brands (what they call an ’emotional linking model’), and that that emotional attachment, not cognitive differentiation of rational attributes, is the most reliable predictor of brand choice and behaviour. Its 100 Most Loved Companies report shows that the connections we make with brands can be as deep and emotional as the relationships we have with other people. After all, meaningful relationships are built on trust, honesty and reciprocal commitment – whether that’s with another person or a brand.

So we put together this infographic especially for you, to help ensure the course of true love runs smooth.

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