Building trust, relations & attraction.

A Guide to Building a Trustworthy, Person-Centric Health & Wellness Brand in the Digital Marketplace

Health & Wellness is a multi-billion dollar industry that primarily encompasses a variety of sub-sectors. In a marketplace that is saturated with a variety of products and services all related to the idea of a healthy mindset, it can be difficult to know how to digitally market yourself in a way that both encompasses industry values, and ensures you remain ahead of the competition.

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Digital marketing - where do Health & Wellness brands go wrong?

In general, Health & Wellness brands struggle to:

Get essential information, such as regulatory standards or qualifications, across to customers, without overwhelming or ‘boring’ them with a heap of information.
Connect with or relate to customers – with jargon and regulations getting in the way of a person-centric approach (that the customer wants)
Outperform their competitors in a saturated market across social media, search results, or paid media ads

Trust - why is it important for Health & Wellness?

In some industries, prospects are willing to risk purchasing from a brand they don’t know, or don’t fully ‘trust’ because the outcome does not impact their health or wellbeing; this is often not the case for Health & Wellness brands where products and services are often directly related to customer wellbeing – and therefore consumer trust is vital.

Relations - why is it important for Health & Wellness?

The customer journey does not end following a purchase. Building a strong customer relationship will ensure that customers remain loyal to your brand, and will keep returning year on year to purchase your product(s) or services.

Attraction - why is it important for Health & Wellness?

You share an audience and an ideal customer profile with your competitors; this means that your competitors are likely using the same industry talking points, keywords, and advertising platforms that you are – to get in front of the same audience. It is important to build a brand that attracts your target audience to expand our customer base, and outperform your competitors.

What to expect from the guide?

This guide provides the foundations upon which Health & Wellness brands can begin to build a strong digital marketing strategy that will help them reach their goals, outperform their competitors, and build up a customer base that keeps on returning year after year.

Using their decades worth of experience working with Health & Wellness brands, Click’s in depth analysis will:

Help you understand the importance of trust, customer relationships, and attracting a wider audience in the Health & Wellness industry
Give an insight into the areas of marketing Health & Wellness brands struggle to perform, and some of the challenges they face in marketing compared to other industries
Take you through some of the marketing tactics that will help Health & Wellness brands achieve the above