Paid Search (PPC) Social Media Setting up an ad campaign on LinkedIn By Chloie Brandrick - June 14th 2019 LinkedIn is fast becoming the darling of social media advertisers, with 42% of media buyers planning to increase their ad...
Paid Search (PPC) Social Media How to grow your business with Facebook ads By Chloie Brandrick - June 5th 2019 The beauty of Facebook advertising campaigns is that they can be as simple or sophisticated as you need them to...
Paid Search (PPC) Optimising your PPC for bank holidays By Scott Rumsey - May 23rd 2019 One of the most important things that businesses must consider when it comes to their digital strategy is the impact...
Paid Search (PPC) 3 things to do when people are clicking on your Google Ads, but not converting By Chloie Brandrick - April 12th 2019 People are clicking on your paid search (PPC) ads, but not converting when they land on your site. They're biting,...
Paid Search (PPC) 7 ways to optimise your Google Ads campaign structure By Chloie Brandrick - February 6th 2019 A well-structured Google Ads paid search campaign allows you to control how you want your ads to be triggered and...
Paid Search (PPC) Walkthrough Guide To Setting Up Google Ads By Scott Rumsey - October 29th 2018 In the world of digital and search marketing, making sure that you have well written, fully optimised and relevant content...
Paid Search (PPC) Knowledge Base – Understanding abandoned shopping baskets By Scott Rumsey - September 3rd 2018 Converting shoppers without losing them is the number one goal for all eCommerce sites. Yes, it’s nice to have repeat...
Paid Search (PPC) How to create a campaign in Bing Ads By John Warner - April 26th 2018 While Google gets the majority of the coverage (and most of the spend), Bing is by no means letting up...
Click News Paid Search (PPC) PPC: The tools that make our team unique By Chloie Brandrick - April 10th 2018 Getting an ad for your products and services in front of people just at the time they're searching for what...
Paid Search (PPC) Walkthrough: Getting started with Google Adwords By Scott Rumsey - November 22nd 2017 One of the things that we are often asked to produce by our clients is a series of step-by-step guides...
Paid Search (PPC) Fine tuning your PPC By Scott Rumsey - October 25th 2017 Search engine marketing (SEM) is fast becoming one of the most important considerations for businesses as they try to break...
Paid Search (PPC) The pros and cons of paid search (PPC) platforms By John Warner - August 31st 2017 There are a lot of places, these days, to spend your PPC budget and it can be difficult to know...
Paid Search (PPC) Digital assistants and PPC – what does the future hold? By John Warner - March 15th 2017 There’s a lot of attention being paid, at the moment, to responses given by various digital assistants in answer to...
Content Marketing & Digital PR Organic Search (SEO) Paid Search (PPC) Paid, owned or earned media, where should you spend your money? By John Warner - March 9th 2017 While each facet of marketing, paid owned and earned, has its own benefits, is there one – or a combination...
Paid Search (PPC) Remarketing 101 – Implementing an effective strategy By Scott Rumsey - December 8th 2016 There is a famous saying that: “you can lead a horse to water, but you can’t make it drink.” In...