Organic Search (SEO)

How do you grow revenue and improve search visibility in one of the most fiercely competitive markets in the UK?

Homelet logo

When HomeLet approached Click Consult, they did so with ambitions to not only grow their online visibility but also their ranking for some of the keyword terms within their industry.

Knowing that this was going to be a challenge due to the competitive nature of the finance and insurance markets, we embraced it and dedicated every effort to helping them increase visibility, rankings on SERPs and the number of organic links to their website. If we did this, we knew that there would be an increase in sessions, revenue and ROI – all of which were unspecified but which were critical to the company’s growth

HomeLet wanted to increase their branded audience by 50% in terms of organic sessions YoY. From an SEO perspective the strategy consisted of:

  • A full site audit
  • Competitor analysis
  • On-page optimisation
  • Meta analysis and testing

At the start of this campaign we were set some pretty daunting targets. The reason that the targets were so demanding was that brands like Compare the Market and GoCompare were beginning to swallow up vast portions of the market.

We shattered all of these targets, elevating HomeLet and ensuring a further partnership. Our work also meant that the visibility of the brand the domain authority of their website and their primary keyword rankings increased.

The SEO strategy we delivered achieved some fantastic results, including:

+ 126% Organic sessions
+ 86% Revenue
+ 131% Keyword positions 1-5
+ 33.7% New users
+ 16% Average order value

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