The University of Manchester

Organic Search (SEO)

Raising visibility, organic traffic and conversions through technical auditing and SEO best practice.

University of Manchester Logo

The University of Manchester can trace its lineage back over a hundred years, formed in 2004 from two previous institutions – University Manchester Institute of Science and Technology (UMIST) and Victoria University of Manchester.

University of Manchester Website Mockup

The section of the University which required Click Consult’s assistance was fairly niche – venues for conferences and events as well as the promotion of the ‘Chancellor’s Hotel’ a University owned AA 3 star hotel.

Click Consult embarked on a strategy that focused on technical auditing and implementation of SEO best practice in order to raise the visibility of the University’s conference facilities and increase positive user experience (UX) leading to a longer average visit duration, and increased number of pages per visit.

A unique blend of technical SEO and UX implementation helped to deliver the following headlines results for the university:

+ 17.62% Organic sessions
+ 21% New sessions
+ 3.35% Goal completions

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