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Case Studies.
University of Manchester

University of Manchester Header
With The University of Manchester looking to raise visibility, organic traffic and conversions for their conference venues they approached Click Consult. Experts in search. Simple.


About The University of Manchester

The University of Manchester can trace its lineage back over a hundred years, formed in 2004 from two previous institutions – University Manchester Institute of Science and Technology (UMIST) and Victoria University of Manchester. Ranked 33rd in the world by QS World University Rankings (2015-16), the University boasts almost 40,000 students and over 10,000 staff.


University of Manchester Body


How we helped

The section of the University which required Click Consult’s assistance was fairly niche – venues for conferences and events as well as the promotion of the ‘Chancellor’s Hotel’ a University owned AA 3 star hotel. Click Consult embarked on a campaign of solid technical auditing and implementation of SEO best practice in order to raise the visibility of the University’s conference facilities and increase positive user experience (UX) leading to a longer average visit duration, an increased number of pages per visit and the following fantastic increases in key organic data points.


Results

21.04% Increase In New Sessions
3.35% Increase In Goal Value
17.62% Increase In Organic Traffic
3.35% Increase In Goal Completions

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