Trax Technology - linkTRAX

linkTRAX® is our custom-made platform, used to monitor, analyse and track our clients’ outreach activity. The system offers a range of unique features that allow our organic search experts to identify the most suitable bloggers to connect with during our clients’ outreach activity, ensuring that each strategy involves contacting right people, with the right content, at the right time.

A fundamental component of our platform’s functionality is to actively monitor links after placement, providing real-time data surrounding the quality and longevity of our campaign activity; ensuring links do not break or disappear. By tracking previous placements, we can also ensure that each blog placement is unique for each of our clients, maximising the SEO benefit of our outreach activity.


Quite simply, our linkTRAX® technology forms the backbone of our organic search (SEO) clients’ outreach and digital PR activity. Our experts utilise the platform to formulate bespoke, intelligent and data-led strategies, each devised with our clients’ unique business objectives in mind. The platform’s functionality allows our experts to pro-actively monitor all of our clients’ links after placement, ensuring that our outreach activity not only creates a natural backlink profile, but also has a positive impact on our clients’ organic visibility. Some features of the tool include:

Trax Technology - proTRAX

proTRAX™ allows our team of search marketing experts to distribute budget across campaigns and channels in the most efficient way. The tool uses live, historic and industry average data from several sources and uses a bespoke algorithm to run 1,000s of scenarios to determine the optimum budget for each channel.

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Trax Technology - feedTRAX

We can boost the performance of your Google Shopping Campaigns with our feedTRAX™ technology, which allows us to dynamically optimise elements of your product feed, increasing the potential for your products to rank higher and reducing average CPC.

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Trax Technology - rankTRAX

rankTRAX™ is our in-house keyword monitoring platform that provides our clients’ with real-time access to their overall keyword performance and current rankings across Google. Our system evaluates 20+ metrics to present a comprehensive summary of our clients’ search visibility.

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Trax Technology - pageTRAX

pageTRAX™ is Click Consult’s answer to the inherent problems of internal linking. Using an algorithm modelled on Google’s early PageRank, the tool calculates the performance of all a site’s links, prioritising and rating them for importance – allowing you to build a comprehensive internal linking strategy. By ensuring your domain and page authority flows properly through the site, you can earn important improvements in performance in the SERPs.

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Trax Technology - monitorTRAX

monitorTRAX® allows our team of organic search experts to analyse data about any website quickly and accurately in a single place. The tool analyses 75+ off-page and on-page factors to flag issues and opportunities that are used to inform client strategies. It is also under continued development so you can be sure that every possible factor can be analysed.

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