Trax Technology - proTRAX

Channels and campaigns

proTRAX™ is used to identify the most effective distribution of budget across a number of marketing channels and campaign types. To put it simply, it ensures your money gets you the highest return. Here is an example of the different campaign types we typically consider:

How does it work?

Our unique algorithm factors seasonality, workflow, competitiveness, and impression share so that the tool can start creating scenarios that dynamically update blended projections. We then add a budget and/or target and the tool will automatically run 1000s of scenarios to find the most efficient distribution of budget.

proTRAX process flow

proTRAX™ will then calculate every possible scenario to provide projections for either:

  • The channels and campaign type budget distribution that maximises the selected KPI with a set budget, or
  • A suggested budget distribution across each channel and campaign type that maximises the selected KPI
We can use the tool to create accurate projections for anything from the cost and effect of reducing lost impression share (IS) on a paid search campaign to a full blended multi-channel strategy. Some features of the tool include:

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Performance module

The performance module is used to ensure that existing budgets are being spent as efficiently as possible. We select a KPI that our client wants to optimise, for example; profit, ROI or cost per acquisition (CPA). The tool will then calculate every budget scenario possible and present the one that is optimal for the specified metric. We can then apply this analysis to our campaign, adjusting the budget on each and optimising towards the metrics specified by the tool.

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Projection module

The projection module is used for both new and existing business, where we need to create projections as part of campaign planning and/or budget sign off. We can select a KPI to maximise, for example: gross profit or return on advertising spend (ROAS), and can either suggest a budget or maximise the potential of a set budget.

Trax Technology - linkTRAX

Developed in-house, linkTRAX® is our bespoke outreach management platform, used by our organic search experts to monitor, analyse and track our clients’ outreach activity. The platform provides real-time data surrounding the quality and longevity of our outreach activity, ensuring that our link placements remain active and continue to have a positive impact on our clients’ organic search visibility.

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Trax Technology - feedTRAX

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Trax Technology - rankTRAX

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Trax Technology - pageTRAX

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Trax Technology - monitorTRAX

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