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This tool not only ranks your website’s pages in order of importance, but allows you to understand the relationship between each page on your website, helping to form the backbone of your internal linking strategy. The outcome of the tool’s analysis allows our team of experts to:

  • Identify pages reporting as low importance that should be seen as more important according to your positioning.
  • Make recommendations on changes to internal links in order to improve importance and, consequently, the potential performance and ranking of priority pages.
  • Offer advice regarding potential changes to website navigation structure and taxonomy to improve organic performance for priority pages.

Our pageTRAX® technology forms the backbone of our internal linking projects for the development of clients’ internal linking strategies. Our experts utilise the algorithm to formulate bespoke, intelligent and data-led strategies devised with our clients’ unique business objectives in mind. The tool’s functionality allows our experts to pro-actively undertake internal linking projects, ensuring that domain and page authority is being used to the best effect, promoting important pages and directing authority throughout the site to improve rankings. Some features of the tool include:

Trax Technology - proTRAX

proTRAX™ allows our team of search marketing experts to distribute budget across campaigns and channels in the most efficient way. The tool uses live, historic and industry average data from several sources and uses a bespoke algorithm to run 1,000s of scenarios to determine the optimum budget for each channel.

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Trax Technology - feedTRAX

We can boost the performance of your Google Shopping Campaigns with our feedTRAX™ technology, which allows us to dynamically optimise elements of your product feed, increasing the potential for your products to rank higher and reducing average CPC.

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Trax Technology - rankTRAX

rankTRAX™ is our in-house keyword monitoring platform that provides our clients’ with real-time access to their overall keyword performance and current rankings across Google. Our system evaluates 20+ metrics to present a comprehensive summary of our clients’ search visibility.

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Trax Technology - linkTRAX

Developed in-house, linkTRAX® is our bespoke outreach management platform, used by our organic search experts to monitor, analyse and track our clients’ outreach activity. The platform provides real-time data surrounding the quality and longevity of our outreach activity, ensuring that our link placements remain active and continue to have a positive impact on our clients’ organic search visibility.

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Trax Technology - monitorTRAX

monitorTRAX® allows our team of organic search experts to analyse data about any website quickly and accurately in a single place. The tool analyses 75+ off-page and on-page factors to flag issues and opportunities that are used to inform client strategies. It is also under continued development so you can be sure that every possible factor can be analysed.

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