Over 300% increase in conversions for this aggregate insurance broker

Chill Insurance is Ireland’s leading online aggregator insurance broker. The brand offers a wide range of products, including car, home, business, life and travel insurance.

Dedicated to making it as simple as possible to get a great deal on insurance, compares 14 different major insurers to help customers find the right policies at the right prices.

Chill Insurance engaged Click Consult to overhaul their existing display strategy. The Irish insurance industry online is highly competitive within this channel and as a result, our strategic approach had to be aggressive and highly targeted to ensure we achieved the agreed metrics and KPIs set.

Chill Insurance’s objectives included increasing brand awareness, reach and visibility. We recommended implementing a display and remarketing strategy quickly followed!

  • Reach: An aggressive budget was allocated to allow us to target a large volume of traffic, bidding on a volume of impressions basis.
  • Engagement: Focus switches to Click-through Rates and CPCs, reducing the volume of traffic but improving ad engagement and on site performance.
  • Conversion: A targeted focus to driving conversions and bidding based purely on conversion volume and efficiency

The results seen for Chill Insurance were strong and impressive, with an over 2000% increase in click-through-rate (CTR) and 80% reduction in cost-per-acquisition (CPA)

+ 315% Conversions
+ 2257% CTR
- 80% CPA

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