Over 300% increase in conversions for this aggregate insurance broker
Chill Insurance is Ireland’s leading online aggregator insurance broker. The brand offers a wide range of products, including car, home, business, life and travel insurance.
Dedicated to making it as simple as possible to get a great deal on insurance,Chill.ie compares 14 different major insurers to help customers find the right policies at the right prices.
Chill Insurance engaged Click Consult to overhaul their existing display strategy. The Irish insurance industry online is highly competitive within this channel and as a result, our strategic approach had to be aggressive and highly targeted to ensure we achieved the agreed metrics and KPIs set.
Chill Insurance’s objectives included increasing brand awareness, reach and visibility. We recommended implementing a display and remarketing strategy that focused on the following areas:
The results seen for Chill Insurance were strong and impressive, with an over 2000% increase in click-through-rate (CTR) and 80% reduction in cost-per-acquisition (CPA)
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