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Case Studies.
Dive Master Insurance

dive master insurance

We achieved top rankings for all of Dive Master’s search terms and boosted goal completions by 133.33%

About Dive Master Insurance

Dive Master Insurance provides specialist diving accident cover to sport divers, people going on diving holidays, dive professionals & instructors, as well as the dive trade, including dive centres, clubs and inland dive sites.  Although the majority of traffic to Dive Master’s website is from UK clients, it also has customers in Europe, the Red Sea, South East Asia and the Caribbean.

Dive Master approached us with the aim of raising their online profile and differentiating themselves and their niche products in the general travel insurance market.

How we helped

A big focus of our organic search (SEO) campaign was to establish the Dive Master brand as an authority and a leader in its market

Our strategy comprised a number of strands including on-page technical optimisation, blog creation and blogger outreach. This involved our organic search practitioners carrying out an in-depth technical audit of of Dive Master’s website using our in-house monitorTRAX®  to examine elements such as coding practices, meta tags, content and use of technologies – making recommendations and implementing improvements as necessary to optimise its functionality and organic search performance.

In tandem, our writers and outreach specialists produced high quality on and off-page content on behalf of Dive Master, placing natural, organic links with relevant bloggers and influencers.

dive master insurance


Our campaign enabled all of Dive Master’s keyword to rank in the top 3 positions on Google and in addition…

89.5% Increase in Conversions (YOY September 2013 - September 2014)
133.33% Increase in Goal Completions (YOY September 2013 - September 2014)
49% Increase in Organic Sessions (YOY May 2013 - May 2014)

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