We helped the busy online retailer test on-page improvements to maximise conversions.

Festive Lights Logo

Festive Lights is a busy online retailer with thousands of monthly visits. The retailer wanted to undertake testing on their website to review its user journey and design, and ultimately look to improve conversions across the site.

Festive Lights Website Mockup

Impressed by Click Consult’s focus on KPIs and data-driven insights during initial discussions, Festive Lights asked us to undertake a range of tests on their current website through conversion rate optimisation (CRO).

First of all, we worked with them to choose testing ideas based around priority and profitability, deciding that their Christmas category pages and basket pages had the most scope to maximise returns and ensure a seamless customer experience.

We then worked with Festive Lights and their design agency to make sure all new designs were tested and proven before implementation.

Our testing methods delivered some fantastic results for the retailer. Some highlight test include:

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