Jacada Travel

Paid Media (PPC)

We drove up the value of leads that Jacada Travel obtained from paid search, as well as helping the luxury trip provider to expand into the new international markets.

Jacada Travel Logo

Jacada Travel offers personalised luxury holidays and safaris, which are customised from start to finish down to the smallest detail, from flights and accommodation, to expert private guides and restaurant reservations.

Offering holidays in countries across Latin America, South Africa and South East Asia, Jacada deals with destinations ranging from Machu Picchu in Peru, to safari lodges in South Africa, and cruises to Antarctica and around the Galapagos Islands.

Jacada Travel Website Mock up

Jacada is a London-based company with established markets in, Europe, Asia and the USA; we helped them to expand into the new target markets of Australia and New Zealand. Alongside this we also helped establish new destinations, for example, Iceland and Angkor Wat in Cambodia.

Because of the high-end nature of Jacada’s business, throughout our paid search campaign, we used advanced targeting techniques to focus on specific luxury resorts by name. We were also able to successfully set ads to appear at particular times of the day across the globe to ensure we appeared to the relevant market at the most opportune time.

We also drove up the value of leads by leveraging multi-person holiday keywords that would be more lucrative, such as honeymoons and family holidays.

Due to the bespoke nature of the campaign, together with international market expansion, we delivered some impressive results for the brand:

- 33.7% cost per acquisition
+ 34% conversion value
+ 44% increase in leads

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