Julian Charles

Paid Media (PPC)

Our paid media (PPC) strategy boosted Julian Charles’ transactions and revenues, lowered costs per click, and sent Google Shopping conversions through the roof

Julian Charles is a luxury home furnishings retailer that prides itself on offering superb style and exceptional value, and in delivering beyond customers’ expectations. Family-run for almost 65 years, the brand is now a multi-channel retailer with more than 140 stores across the UK.

Julian Charles Website Mockup

We began our relationship with Julian Charles just as the brand was launching a new website.

Alongside steering their organic search (SEO) activity, Click put together a paid media and Google Shopping campaigns strategy designed to increase traffic to the new site, increase conversions and drive down cost per click (CPC).

Some of the oustanding results we achieved during the campaign included:

+ 50.65% transactions
+ 38.15% revenue
- 13.55% cost per click

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