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Case Studies.

Maykenbel cases study image

Click Consult used paid search (PPC) to increase clicks and drive down costs for this luxury apartments provider, increasing click-through-rate (CTR) by 161%

About Maykenbel

Maykenbel offers a luxury selection of serviced apartments in central London which provide space, privacy and freedom, alongside the luxury and service of a 5-star hotel. With over 30 years’ experience, the company offers a choice of apartments for leisure and corporate requirements, catering for short stay visits to explore the city, to long stay family relocation accommodation.

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How we helped

Our PPC team began by getting to know the business and identifying what it wanted to achieve from its paid search campaign. With clearly-defined objectives in place, we built a strategy to deliver Maykenbel’s campaign targets and KPIs, which included driving relevant and targeted traffic to its website and maximising its budget.

The results so far

Our paid search strategy has produced some impressive year-on-year results (2014/15):

161.09% increase in CTR (click through rate)
116.45% increase in number of clicks
54.32% decrease in CPC (cost per click)

Download this case study

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