We had a major impact on the paid search campaign of Peckforton Castle, one of Cheshire’s most prestigious wedding and conference venues

Dating back to 1851, Peckforton Castle is a luxurious wedding and conference venue located in the heart of the Cheshire countryside. The castle was awarded Grade I-listed building status by English Heritage in 1952 in recognition of the part it played in the World War II evacuation scheme when it was used as a hostel for 200 physically disabled children from the London area.

Peckforton Castle came to us because, although they were generating leads, they wanted to improve their quality.

With the aim of generating high quality leads, we set about restructuring the business’ online marketing campaign. Our initial research revealed that budget was being wasted on irrelevant, non-performing keywords. We performed in-depth keyword analysis to identify the right keywords for Peckforton Castle’s paid media in order to make the most of their budget. We agreed a feedback loop with Peckforton Castle to monitor the quality of leads.

Having refined the relevancy of the keywords we achieved impressive results for the venue, including:

+ 10.1% conversion rate
+ 115% clickthrough rate
- 75% cost per click
- 53.8% cost per acquisition

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