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Case Studies.
Simply Supplements

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Our Organic Search (SEO) Team improved the backlink profile and on-page SEO performance of this industry-leading health supplement provider

About Simply Supplements

Established over a decade ago, Simply Supplements has grown to become an industry leader supplying customers all over the world with premium nutritional supplements. Its mission is to source and deliver quality assured products that offer value for money as well as unparalleled customer service and reliable health nutritional advice. It’s fish oils are responsibly sourced, and Simply Supplements provides Certificates of Analysis that validate the purity and level of active ingredients within its products.

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How we helped

After an initial period of strategy development, which included an existing content review, competitor analysis and influencer analysis, we delivered an ongoing combination of PR & editorial outreach and campaign outreach by:

  • producing high quality offpage content, such as blogs and press releases
  • placing natural, organic links with relevant influencers and publishers
  • providing ongoing consultancy for content creation and PR

Using linkTRAX®, our in-house outreach management platform, we were able to maximise the organic search benefit of our campaign activity for Simply Supplements by identifying the most suitable publishers to work with and closely monitoring, analysing and tracking our progress.

We also performed our standard on-page audit on Simply Supplements’ website, whereby our team of organic experts review over 75 technical aspects of a website, including coding practices, on-page content and meta tags, before either providing effective advice and recommendations on how to optimise performance, or implementing improvements on their behalf.


4.4% Increase in Organic Sessions (January 2013 - January 2014)
3.5% Increase in New Sessions (January 2013 - January 2014)

The improvement in organic traffic to the Simply Supplements website also allowed them to reduce their paid search spend.

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