South West Trains were looking to boost conversions and lower costs for their PPC account, and Click Consult made sure they were on the right track for success
About South West Trains
South West Trains operates around 1,600 trains a day on a network in the South and South West England, serving more than 200 stations and employing around 4,500 people. The South West Trains network includes routes through Hampshire, Surrey, Dorset, Wiltshire, Berkshire, Devon, Somerset, and Greater London, serving a mixture of commuters and longer-distance travellers.
How we helped
As always, we began by getting to know the business and familiarising ourselves with its overall marketing objectives. Having clearly identified what South West Trains wanted to achieve from paid search, we built a strategy to deliver South West Train’s campaign targets and KPIs, which included boosting conversion and lowering costs.
Our paid search strategy produced some impressive results over the campaign’s lifetime: