Growing audience and placements through a Digital PR strategy …
Utility Bidder – Digital PR Camapign
- National media coverage (54 news stories with an average DA of 58)
- Generation and acquisition of linking coverage (30 in total)
- Increased brand awareness – Featured in Daily Express, Computer Weekly & more
When the United Kingdom went into national lockdown in March 2020 and almost all of the country was forced to work remotely, we encountered an unexpected problem: it would be almost impossible to create any PR campaign around business energy given that most offices were closed.
However, with a unique situation came a unique opportunity to explore the impact that remote work was having on the British public during lockdown. Therefore, over this period, several miniature PR campaigns were created for Utility Bidder on this topic: a study into how many workers did not have access to the technology they needed to do their jobs from home; a guide to how remote workers could claim back energy expenses; and a thought leadership piece about the ways in which office etiquette would change post-lockdown.
Over the course of this period, 54 news stories were written about the PR campaigns created for Utility Bidder of which 30 included links back to the client’s website. The coverage had an average domain authority of 58 and our top performing stories were from Computer Weekly and the Daily Express.