Victoria Plumb

Organic Search (SEO)

Looking to increase organic visibility and revenue, Victoria Plum approached Click Consult to develop a versatile, data-driven and creative approach to organic search (SEO).

VIctoria Plum Organic Search (SEO) Case Study

Established in 1999 and part of the Walker Group (owner of MFI Group and other furniture businesses), Victoria Plum began trading in 2001 as a business dealing, specifically online, in bathroom furniture. Despite having no showrooms, a bold move for the time, the company was valued at £150 million by 2013.

Victoria Plumb Website Mockup

Through use of new content, PR outreach and technical SEO, Click was able to contribute extensively to help grow the brand online. The mix of content creation, content marketing and a comprehensive technical SEO strategy was able to deliver great things in terms of visibility and revenue.

The integrated technical SEO and content marketing strategy we developed helped to boost brand awareness, revenue and SEO performance for the retailer. The headline results include:

+ 300% Organic sessions
+ 214% Organic revenue
+ 41.67% Page one keywords
+ 238% Mobile revenue

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