Earned media can take the form of media relations (traditional PR), blogger outreach, influencer marketing, charity tie-ins, social media activity and more – but what is it really and how can you succeed?
Though Click Consult will always recommend an holistic approach to marketing, it pays to ensure that you know all there is to know (or have a group of differently skilled experts) about a range of techniques. That’s why we have consistently produced resources across the full gamut of search marketing services and processes.
Earned media is one of those terms that you will no doubt have heard over the last few years, but may not be sure what it actually is – this is because it tends to serve as an umbrella term for a host of different practices. Nevertheless, we can tell you what you need to know to begin to get to grips with this sometimes nebulous concept.
The ‘Earned Media Marketing’ Cheat Sheet includes:
- A concise summary of earned media as a discipline
- Five tips to ensure you get the most out of your efforts
- How earned media intersects with owned and paid media
Everything you need to begin formulating your earned media strategy is here.
Your free cheat sheet aims to serve as an earned media primer, with some of the many pearls of wisdom that Click Consult has accrued over the years thrown in for good measure.
With this cheat sheet as a guide, you can ensure you’re ready to get the most out of your earned media budget and make the case for earned media within your brand or agency more convincingly than ever. For any of your other search marketing needs, you can also check out our extensive resource section, our blog, or you can give us a call.
Whatever you need – we’re experts.