Shayle Follows

User Focused Content Strategist

Shayle is a User Focused Content Strategist at Click Consult, with six years of experience as a freelance copywriter before joining the team. As an English and Creative Writing graduate, she brings together a love of storytelling with a strategic, search-led and performance-driven approach to digital content.

She has worked across a wide range of formats, from blog articles and web copy to more in-depth, research-led eBooks, including a mini travel guide to Whitby published via The Whitby Guide. She has also contributed to projects for clients such as Liverpool John Lennon Airport, creating engaging, user-first experiences aligned with wider SEO and content strategies.

While Shayle has a natural love for lifestyle and travel writing, she is particularly skilled at translating complex or sensitive topics into clear, engaging and easy-to-understand language, with a strong emphasis on accuracy, trust and user intent.

She runs a well-ranked Wirral blog, where she shares local stories, reviews and insights that celebrate the area and connect with the community.