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Content Marketing

“Traditional marketing talks at people. Content marketing talks with them.”

This digital revolution has shifted the balance of power between businesses and consumers.

Customer expectations have changed and they’re now setting the agenda in terms of how they interact with brands, research their options and
make purchasing decisions.

Now that audiences are faced with more choices than ever before, brands need a more sophisticated approach to stand out from the competition

Relevant, consumable content is the new currency to fulfil this by providing tangible added value and a satisfying customer experience.

In other words, content marketing is an inbound technique that focuses on the customer’s needs: the aim is to empower customers to make their own decisions with content that educates, inspires and entertains, rather than taking a pushy,
interruptive, sales-orientated approach.

According to the Content Marketing Association, it’s now the single biggest channel in the marketing mix and an industry worth more than £4bn in the UK alone.

Googles URL builder ebook

Google’s URL Builder


Want to monitor social referrals but disappointed at the level of detail available in Google Analytics? That's where custom URLs and UTM tracking comes in.

SBCM blog listing

The Science Behind Content Marketing


Ever wondered why some content works and some does not, or how to devise content marketing strategies that deliver consistent, predictable results? You need to know the science behind search marketing.

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Why Search Marketing is Marketing


Our everyday activities are moving increasingly to the web, making search marketing an extension of, rather than an alternative to traditional marketing.

Content marketing eBook

Content Marketing eBook


Learn to use content marketing to generate qualified leads cost-effectively