Just type away and hit enter

Resources.
Whitepapers & eBooks

Search marketing is constantly evolving and so are we.

Here at Click Consult, we know how important it is to stay as well-informed as possible. That’s why our experts have produced a range of industry-leading search marketing whitepapers and eBooks for you to download and enjoy.

As you navigate the site you will a host of resources from troubleshooters and checklists to beginner’s guides and glossaries.

The research that we conduct and the industry sector and search marketing insights which we offer, have received high praise.

All of our eBooks are continually reviewed and updated to make sure they pass on the best possible information. This section of the site is the perfect place to find out about all aspects of paid search, organic search, content marketing, conversion rate optimisation and social media.

top level on-page seo checklist image

Technical On-page SEO Checklist

Checklist

Well-executed technical on-page SEO helps both search engines and human users to find and read your website, improving search rankings and user experience (UX)

View
influencer marketing thumbnail

Influencer Marketing Cheat Sheet

Cheat Sheet

The secrets to successful collaboration with online influencers

View
seo uncovered - analytics small square image

Advanced Guide to Organic Search – Analytics & Measurability

eBook

While there are infinite possibilities as to how you can design and execute campaigns, there’s only one way to properly determine success – through analytics and measurability

View
5 ways to target your content better

5 Ways to Target Your Content Better

eBook

Want to see real success with content marketing? Stop focusing on content creation and aim for better targeting instead

View
success with outreach boxet preview image

Content Marketing Boxset

Boxset

The smarter you are with your content and campaigns, the better the results - the secrets behind a killer content marketing strategy

View
search experience optimisation

Search Experience Optimisation

eBook

Why success on the SERPs depends on providing your audience with the right content at the right time

View
Beginners-guide-to-google-tag-manager-250x250

Beginner’s Guide to Google Tag Manager

eBook

Want to save time, improve user experience (UX) and reduce reliance on web developers? Find out how with this beginner's guide to Google Tag Manager...

View

Understanding Semantic SEO

eBook

This eBook looks at one of the most important topics in search marketing and one of the factors that could increase performance in a rapidly evolving marketplace – semantic SEO.

View

Conversion Rate Optimisation (CRO) Checklist

As part of our ongoing commitment to the search marketing industry we have compiled this handy checklist to guide you through the process of optimising your website

View

International SEO – Reaching a Global Audience

eBook

The internet is truly global and as such so is the audience. So how can businesses utilise this global appeal and how can they reach beyond their original customers?

View

Web Analytics: How to Drive Online Commercial Success

eBook

Analytics and data are some of the most important tools for businesses to monitor and improve their performance. Find out how your online commercial success can benefit from them with this comprehensive eBook.

View
SEO-uncovered-creative-250x250

SEO Uncovered: An Advanced Guide to Organic Search

eBook

The world of organic search (SEO) moves at the pace of superfast broadband – brands must stay ahead to avoid falling behind. Find out how with this comprehensive eBook.

View
SEO-uncovered-creative-250x250

Advanced Guide to Organic Search – Creative

eBook

Creativity in marketing is no less difficult to harness than creativity in any other sphere – only it comes with additional constraints. Find out how to overcome barriers to creativity in the third installment of SEO Uncovered.

View
Mobile-SEO-cheatsheet-250x250

Mobile SEO Cheat Sheet

Cheat Sheet

Featuring ten tips that cannot be ignored by any brand looking to succeed in the age of mobile marketing, 'Mobile SEO Cheat Sheet: 10 Tips To Make Your Mobile Marketing Matter' is a must have for any brand.

View
eCommerce and Search Marketing

eCommerce & Search – Emerging Trends & Opportunities

Whitepaper

Knowing how to optimise your search marketing strategy is essential to encourage shoppers to spend their money on your website, rather than your competitors'.

View
SEO-uncovered-technical-250x2501

Advanced Guide to Organic Search – Technical On-Page SEO

eBook

In our quest to help your brand conquer the SERPs, we're lifting the lid on how to ensure you're 'technically correct' with this advanced guide to technical SEO.

View
SEO-Optimisation---Scalability-for-large-websites-250x250

SEO Optimisation – Scalability for Large Websites

eBook

If there's something that a brand should always be prepared for, it is success - yet despite business owners having faith in their brand, scalability is often overlooked, and at a cost.

View

Advanced Guide to Organic Search – Strategy

eBook

In our quest to help your brand conquer the SERPs, we're lifting the lid on how to build an organic search (SEO) strategy

View
personalising search marketing

Personalising Search Marketing

The Drum Supplement 2016

Marketing has entered the age of personal, bespoke experiences - and personalisation is an area where search marketing truly excels

View
Traffic Drop Troubleshooter-250x250

Traffic Drop Troubleshooter

Troubleshooter

Noticed a drop in traffic? Worried about a penalty? Follow our decision tree to find out.

View
5 pillars of outreach eBook

5 Pillars of Outreach

eBook

Find out how to leverage influencer relationships to reach relevant audiences, create a buzz around your brand and develop quality inbound links

View
Competitor Benchmarking for SEO 250x250

Competitor Benchmarking for SEO

eBook

Keeping a close eye on your current and potential competitors’ SEO activities allows you to find out where the marker is set - so you can go one step further

View
Googles URL builder ebook

Google’s URL Builder

eBook

Want to monitor social referrals but disappointed at the level of detail available in Google Analytics? That's where custom URLs and UTM tracking comes in.

View
SBCM blog listing

The Science Behind Content Marketing

eBook

Ever wondered why some content works and some does not, or how to devise content marketing strategies that deliver consistent, predictable results? You need to know the science behind search marketing.

View
RTB eBook download

A Beginner’s Guide To Programmatic Advertising and RTB

Beginner's Guide

A Beginner's Guide To Programmatic Advertising and Real-Time-Buying' looks to take the mystery out of the much misunderstood processes of programmatic advertising and real-time-buying.

View
5 pillars of ecommerce

5 Pillars of eCommerce

eBook

Packed with useful, simple and effective digital marketing techniques to help you maximise the profitability of your eCommerce site

View
CRO glossary square image

Conversion Rate Optimisation (CRO) Glossary

Glossary

Learn how to speak CRO with our comprehensive conversion rate optimisation glossary, which covers everything from A/B testing to USPs

View
CRO ebook download page header image

A Simple Guide to Conversion Rate Optimisation (CRO)

eBook

Turn more website visitors into customers with the tried-and-tested CRO processes we show you in our eBook

View
PPC Glossary

PPC Glossary

Glossary

Whether you're new to PPC or have a wealth of experience, you'll find all the terms you need right here. From 'accelerated ad delivery' to what makes a 'visitor' and everything in between.

View
SEO Glossary

SEO Glossary

Glossary

New to SEO or an old hand, you'll find definitions of all the terms you need right here.

View
Google's Algorithm Preview

A Beginner’s Guide to Google’s Algorithm

Beginner's Guide

Ever wondered where the changes started, whether a decrease in traffic is caused by an update or need to refresh your knowledge? Try our Beginner's Guide to the Google Algorithm.

View
Hotel-and-leisure-ebook-image-2

Insights for the Hotel and Leisure Industries

eBook

How to compete in an industry where customers demand multi-channel, multi-device experiences.

View
A Beginner's guide to data-driven SEO

A Beginner’s Guide to Data-Driven SEO

Beginner's Guide

Let data drive your future SEO strategies with the help of our beginner's guide.

View
The Drum Supplement

Performance-Driven Search Marketing

The Drum Supplement 2015

Produced in association with The Drum, Click Consult provides you with the blueprint for success

View
SEO-checklist-header

SEO Checklist

Checklist

Play 20 questions with your SEO strategy using this helpful checklist

View
Content marketing eBook

Creating Conversations

eBook

Learn to use content marketing to generate qualified leads cost-effectively

View
Simple Guide to Organic Search (SEO)

A Simple Guide to Organic Search (SEO)

eBook

An introduction to organic search (SEO) and what you can do to improve your site's performance

View
Paid Search Optimisation Checklist

Paid Search Optimisation Checklist

Checklist

25 questions to help you make the most of any PPC campaign

View

Link Auditing, Removal & Recovery

eBook

Overcome Google penalities and Penguin-proof your site

View
boxset preview

Conversion Rate Optimisation Boxset

Boxset

Identify how to influence your website's visitors and make changes to boost conversions

View
Link Building through outreach ebook

Link Building Through Outreach

eBook

What is outreach and how can you use it to boost your website's success?

View
Puzzled By Search Drum Supplement

Puzzled By Search Marketing?

The Drum Supplement

Puzzled by search marketing? Let our supplement produced in association with The Drum help you out

View
Build Clean, Build Organic eBook

Build Clean, Build Organic

eBook

Linking strategies for a clean, organic website

View