It’s become a subject of much debate in the media, but do ad blockers mean that online advertising has had its day?
Carmen Jones, Click’s Senior Paid Search Executive, says: “Ad blocking software has been around for years and the people who use them are very much in the minority. Can they have an impact on reach? Yes, but I’d argue that this helps to filter out users who wouldn’t click on paid ads anyway and allows for better targeting; so while impressions may reduce, the click through rate could increase.
“Visual ads continue to play an important role in online marketing strategy. The key message for advertisers is to continue to produce high quality ads that don’t feel intrusive or annoying and develop tightly-focused campaigns that appear to only a relevant audience.”