Joining Click in 2008, Alan has accrued almost fifteen years of experience in search and digital marketing, web analytics, strategy planning and data analysis. Alan is exceptionally adept at creating successful paid search (PPC), organic search (SEO), conversion rate optimisation (CRO) and content marketing campaigns, as well as ensuring that digital channels deliver powerful, integrated strategies that maximise performance. With a role that covers strategy and operations, Alan is ultimately responsible for client performance and takes great pride in keeping the teams at Click on the cutting edge, creating best practice for strategy, process and technology.
Alan was working at Click when the agency’s performance was first recognised with an award in 2011; since then, the agency has received more than 40 awards (with many more highly commended) from a wide variety of different awarding bodies. Being a data and process driven individual, Alan is most proud of the ‘Most Effective Agency 2018’ award from the Performance Marketing Awards.
In addition to his role within the business, Alan has also played a huge role in expanding Click Consult’s presence in Europe – his key role in the huge growth of Chill Insurance’s digital performance, and the award-winning search performance, helped to extend the reach of the agency in the ROI, Europe and beyond; he also prides himself on recruiting the most talented professionals while developing and nurturing the talents of our existing team members.