Content Marketing & Digital PR Industry News Organic Search (SEO) This week in search marketing [01/04/2019] By John Warner - April 1st 2019 With the Brexit can kicked a couple of weeks down the road - here's the stuff you can worry about...
Content Marketing & Digital PR Walkthrough – The basics for finding link building opportunities in Ahrefs By Chloie Brandrick - November 26th 2018 Ahrefs Site Explorer is a subscription-based search engine optimisation tool used for monitoring and analysing backlinks, and page metrics. We...
Benchmark Conferences Content Marketing & Digital PR Organic Search (SEO) Page Speed Politics: Building a Business Case to Actually Get it Done – Victoria Olsina’s Benchmark 2018 talk review By Scott Rumsey - October 17th 2018 SEO Consultant and Speaker from Barclays, Victoria Olsina used a topical approach to help the audience understand the complexities of page...
Benchmark Conferences Content Marketing & Digital PR How Your Audience Will Believe Anything: The Psychology Behind the Fake News – Bas van den Beld’s Benchmark 2018 talk review By Chloie Brandrick - September 25th 2018 “All content is biased. It all has a background and purpose for existing” - that's how State of Digital's Founder...
Content Marketing & Digital PR Social Media 5 ways to embrace user-generated content (UGC) By Chloie Brandrick - August 16th 2018 Building an authentic dialogue, showing you know - and appreciate - that customer advocates love your brand, and motivating them...
Content Marketing & Digital PR Organic Search (SEO) Social Media 3 ways social media can boost organic traffic By Chloie Brandrick - June 11th 2018 While Google maintains 'social signals' don't directly impact on rankings, it's one of the best methods for boosting organic referral...
Content Marketing & Digital PR Organic Search (SEO) Walkthrough: Using Google Trends By Chloie Brandrick - May 15th 2018 Everybody knows that great, relevant, well-timed content is key to a content marketing and SEO success. Google Trends is a...
Content Marketing & Digital PR Organic Search (SEO) The Benefits of Digital PR By Scott Rumsey - November 15th 2017 When it comes to growing a business online there are multiple things that you can do to bring success, but...
Content Marketing & Digital PR 5 ways to ensure your Christmas marketing campaign is a Christmas cracker By Chloie Brandrick - October 4th 2017 With Christmas just a couple of months away (not to mention Black Friday and Cyber Monday in between), savvy brands...
Benchmark Conferences Content Marketing & Digital PR Social Media Building online confidence and trust in a crisis By Amanda Coleman - September 7th 2017 We hear a lot about social media and content marketing for business, but this kind of engagement is also vital...
Content Marketing & Digital PR Organic Search (SEO) 101 – Filling the content void (and outranking the competition) By Scott Rumsey - August 25th 2017 SEO is a highly technical practice and as such there is a science to it. We know that being data-driven...
Content Marketing & Digital PR Inbound Marketing Hook your audience with interactive content By Chloie Brandrick - June 16th 2017 With an increasing emphasis on providing users with a personalised experience, interactive content is high on the agenda of many marketers...
Content Marketing & Digital PR 101 – 6 questions you should ask a campaign outreach agency By Chloie Brandrick - March 27th 2017 Thinking of using a specialist agency for your brand's content and linking strategy? As you’ll be placing your reputation in...
Content Marketing & Digital PR 5 ways to sabotage your content marketing strategy By Chloie Brandrick - March 13th 2017 There are tons of mistakes we make as content marketers - albeit with the best of intentions. This is something...
Content Marketing & Digital PR Gated vs Non-Gated Content By Scott Rumsey - March 10th 2017 In the world of search marketing there are several factors that determine the success and failure of your brand online....