Insights - Organic Search (SEO)

Retailers, are you making the most of online?

Retailers, are you making the most of online?

Have you bought something online recently or have you used the web to research a product before committing to a...

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CRO changes

CRO: 3 simple website changes to boost online revenue

Looking to improve your website's conversion rates and boost your online revenue? There's one very effective, simple way of going...

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How to secure the future of guest blogs

Do you rely heavily on guest blogs? Are you currently running for the hills? Stop For a long time now,...

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Producing content which meets the needs of your audience

Think topics, not keywords

When you are delivering content as part of an inbound marketing strategy it is important to consider what the intentions...

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The demise of fluffy online content

The demise of fluffy online content

Content and link farms are dead. No longer is a vast quantity of barely legible, keyword-packed writing going to bring...

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January detox – for body, mind and website!

That extra mince pie seemed like a good idea at the time… But with a new year comes new promises...

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How Search & PR can work together

Every day a journalist’s inbox is filled with press releases. Badly written ones and well-written ones, relevant and completely irrelevant,...

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How To Write a Reconsideration Request For Google

How To Write a Reconsideration Request For Google

This content was updated in January 2024. For site owners, being hit with a penalty from Google can be a...

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Targeting keywords should no longer be your main reason for blogging

Allow me to immediately clarify my title. Keywords and optimisation still is, and always will be, hugely important for online...

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SEO and Coronation Street

10 Things That the SEO Industry Has In Common With Coronation Street

I am a Coronation Street addict. I’m out and I’m proud. Like many growing up in a household in the...

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Google Hummingbird Retail

On the biggest day of retail, Google gave to me. . . Hummingbird???

Many retailers are still reeling from the soar in online sales over the biggest dates in the shopping calendar Notorious...

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Easter eggs: Proof that programmers have a sense of humour

We all love the chocolatey goodness that gets passed around each Easter, but there is a different kind of Easter...

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How to develop a voice for your web content

How to develop a voice for your web content

When writing content, it needs to grab people’s attention. It needs to be engaging and needs to encourage people to...

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A guide to the 301 redirect and the canonical tag

A guide to the 301 redirect and the canonical tag

There is a lot of coverage of this topic across the search engine optimisation blogging and forum world, and I...

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Google Hummingbird: What is it and what does it mean for you?

First we had Panda. Then we got Penguin. Now Google’s announced its latest animal based algorithm update; Hummingbird. So, from...

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