Insights - Paid Search (PPC)

What is affiliate marketing and how does it work?

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Paid media in the rise of visual search

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How to make the most of your paid media ads on Black Friday & the holiday shopping season

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Discover these five lesser-known Google Ads tools

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What is Paid Media?

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How do PPC and SEO work together

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Google Performance Max: maximise your paid potential

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The role of paid search in brand awareness

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Paid media predictions for 2023

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The Ultimate Guide To Google Ads Audits

In this guide for users old and new, we will look at the importance of Google Ads audits and work...

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Christmas comes early – best practices for seasonal paid media

The last two years have been like nothing the industry has ever experienced. The lockdowns enforced by the global pandemic...

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Knowledge Base – Getting to grips with Ad formats

We all know the significance that paid search PPC has had on businesses looking to boost the performance of their...

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Google Shopping

The Ultimate Guide to Google Shopping 2021

Over the last few years the way that consumer habits have changed has evolved faster than the 200 years prior....

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5 ‘Starting Steps’ to Facebook Advertising

When it come to search and digital marketing, one of the most commonly asked questions is around the topic of...

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Tackling the problem of measuring digital marketing effectiveness

For an industry that perpetually preaches about breaking down silos, digital tends to neglect the same holistic approach to measuring...

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