Top AI tools for digital marketers in 2025

Over the last couple of years, AI has become a cornerstone of successful digital marketing. But it helps marketers do far more than just automate tasks – it’s actually reshaping how we understand audiences, create content, deliver personalised experiences and optimise campaigns in real time.

Whether you’re working on strategy for a global brand or helping to get a startup off the ground, you’ll need to know which AI marketing tools to use. There are a lot of them out there, and choosing the right ones could be the difference between staying ahead or falling behind.

Here, we’ll explore the best AI tools for marketing in 2025, organised by function to help you quickly find what’s most relevant to you and your goals. Whether you’re looking to improve reporting or personalise customer journeys – there’s bound to be a tool out there for you.

What are the best AI tools for digital marketers in 2025?

Generative search engines

AI models and assistants can help with content creation, strategy ideation and even SEO optimisation. Here are a few of the best known and most widely used:

• ChatGPT (OpenAI): Ideal for content generation, customer interaction scripting and ideation. The Pro version also supports plugins, web browsing and image understanding.
• Gemini (Google): Tightly integrated with Google Workspace, Gemini is a great all-round tool for crafting messaging, generating creative ideas for campaigns, analysing large amounts of data, summarising documents and automating routine work.
• Claude AI (Anthropic): A good choice for processing large documents and producing high-quality, natural-sounding content. It’s also useful for generating reports, long-form copy and strategic planning, as well as coding (if that falls within your wheelhouse).
• Perplexity AI: A research-driven AI assistant that combines search and summarisation, ideal for quick competitor research and fact-based marketing insights.

AI-powered analytics and reporting

Need actionable insights, fast? These tools automatically gather, visualise and interpret complex marketing data:

• Pecan AI: Pecan harnesses Machine Learning to convert raw data into predictive insights, without the need for in-depth technical expertise.
• Domo: An AI-infused business intelligence platform with real-time dashboards and marketing-specific connectors.
• Looker: This tool from Google Cloud gives marketers the ability to consolidate data from multiple sources, access data-driven insights and even create interactive dashboards. This helps with understanding campaign performance, tracking key metrics and making decisions based on real-time data.
• Sprout Social: Sprout Social’s AI features help to summarise social media performance, benchmark KPIs and recommend publishing strategies. It’s the ideal tool for ‘social listening’, enabling tracking of brand mentions and sentiment across multiple channels.

Automated ad optimisation tools

To maximise ROI on ad spend, you might want to check out these automated ad optimisation tools which help you with targeting, bidding and more:

• Albert AI: An autonomous marketing platform that personalises, tests and optimises digital campaigns at scale across both social media and paid media channels. It describes what it does as “data-powered creativity”.
• Bïrch (formerly RevealBot): A user-friendly tool which automates Facebook and Google ad campaigns with custom rules and performance alerts.
• Madgicx: Madgicx provides AI-driven ad optimisation for Meta, Google and TikTok, with automated audience targeting and creative testing.
• Adzooma: Adzooma automates PPC campaign management and provides real-time optimisation suggestions. It also boasts an intuitive campaign builder for quick, easy creation of new online campaigns.

Personalisation engines

Personalisation engines help you to tailor content and experiences to individual users across channels. Here are some of the most popular tools out there right now:

• Dynamic Yield: This personalisation software uses AI-driven behavioural data to help you create and enhance tailored on-site experiences, whether its websites, emails or apps.
• Optimizely: A comprehensive digital experience platform (DXP) which offers powerful tools for content creation, experimentation and personalisation in real time, to increase user engagement and customer satisfaction.
• Bloomreach: Bloomreach helps design AI-powered customer journeys with hyper-personalised product recommendations and email content.
• Twilio Segment: An AI-powered customer data platform, Segment gathers in-depth real-time behavioural data to feed personalisation systems across platforms.

Predictive analytics for consumer behaviour

Predictive analytics tools can help you take a proactive approach to digital marketing, analysing historical data in order to forecast future customer behavior. This allows you to anticipate needs, personalise experiences and improve decision-making in upcoming campaigns.

Popular predictive analytics tools include:

• HubSpot Predictive Lead Scoring: HubSpot’s lead scoring features saves you time and effort by analysing leads to predict likelihood of conversion. This helps your marketing team prioritise and qualify leads.
• Salesforce Einstein: Salesforce describes its Einstein tool as “your own data science department that learns from your team’s sales activities and CRM data”. It helps to predict future customer behaviours and suggests next-best actions across sales and marketing.
• Emarsys (SAP): Emarsys provides AI-powered tools to predict customer lifetime value, churn probability and purchasing intent.
• Custora (by Salesforce): Another tool from Salesforce, Custora offers AI-driven insights into future buying patterns and segmentation.

Tools for competitive analysis

Last on our list of AI-powered tools for marketing are products and platforms for competitive analysis. These help you stay ahead by tracking competitors’ content, SEO, and market positioning.

Options to check out include:

• Crayon: Crayon tracks and compiles your competitors’ digital footprints (across ads, website changes, messaging and more) and delivers actionable insights.
• Similarweb: This popular, well-used marketing tool provides traffic analytics, referral sources and keyword data for competitor benchmarking.
• Semrush: Semrush is one of the most widely used SEO tools on the market, and it’s also handy for digital marketing. It combines SEO, PPC and content marketing competitive analysis with AI-powered recommendations.
• Kompyte: This competitive analysis platform automates intel gathering and alerts marketers to strategic changes in real-time. It also has features which carry out sentiment analysis, summarising thousands of competitor reviews from multiple sites.

It’s clear to see that AI tools are transforming the world of digital marketing, helping you to work faster, smarter and more creatively.