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The Dejargonification of Marketing Infographic

Sometimes it can seem like marketing hipsters are speaking a different language peppered with perplexing jargon. So we stroked out ironic beards, put on our thinking flat-caps and translated 14 of the industry’s most common buzzwords


The digital economy has driven greater innovation, competitiveness and growth into marketing, but it’s also added a wave of new jargon to an industry already brimming with baffling buzzwords. Terms like ‘growth hacking’, ‘big data’, and ‘social influence’.

So we decided to embrace the digital zeitgeist and make you this handy infographic to help you decipher some of the most overused digital marketing phrases.

Why not take a look and let us know if we’ve missed any?


thinking outside the marketing buzzword box infographic


For some jargon-free advice about your search marketing strategy, contact us today – or feel free to browse our extensive library of resources.

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