This whitepaper, based on first-hand data and analysis, will help you enhance your search marketing strategy and boost your eCommerce revenue throughout 2017 and beyond
eCommerce customers are multi-channel and multi-device users, flitting between website, emails and social media pages using an array of sophisticated devices, from smartphones to tablets and everything in between.
While bricks-and-mortar stores are by no means redundant, the entire retail experience now exists online, too, and the success of your brand hinges on how well you optimise your digital presence and your customers’ experiences (CX).
Retail revenue coming from Google Shopping grew 52% year-over-year in Q1 2016… Google’s success in monetising retail-related search suggests that Shopping Campaigns will continue to be an important part of brands’ and retailers’ marketing mix going forwards
Here at Click Consult, we’re experts in search marketing, providing tangible, measurable results to our clients by continually reviewing their campaigns’ performance and using these findings to inform and improve future strategies.
Using the insights we gained from examining our own eCommerce clients’ data, we identified search trends over Q4 2016 (October to December 2016), and gained an understanding of consumer behaviour, comparing it with previous years and across devices. We’ve used these insights to put together this whitepaper to help you to enhance your search marketing strategies and, ultimately, boost your eCommerce revenue throughout 2017 and beyond.
As well as benchmarking our own findings against wider industry research, it covers:
- How research and conversion behaviour has differed over the past three years for the customers of our paid search (PPC) clients in the run up to Christmas
- The proportion of paid search budget clients spend on Google’s Product Listing Ads, compared with standard search ads, over the past three years
- The behaviour of organic search visitors to retail clients sites across different devices (mobile, tablet and desktop) over Q4 2016