Industry News Paid Search (PPC) This month in paid media (PPC) [April 2020] By Dave Karellen - April 29th 2020 For those of you who have followed the Click blog for some time you will know that we produce a...
Industry News Paid Search (PPC) Highlights from Google Marketing Live By Dave Karellen - May 20th 2019 Consumers’ expectations for swipeable and visual experiences have risen dramatically and Google’s new ad offerings, announced at last week’s Google...
Paid Search (PPC) Paid search (PPC) in 2018: what to expect By Dave Karellen - December 13th 2017 As self-confessed geeks, there’s nothing the PPC team at Click Consult don’t know about paid search. Like any other aspect...
Paid Search (PPC) PPC: online meets offline By Dave Karellen - February 14th 2017 Has the time come for billboard advertising to embrace online paid search practices? With Google’s domination over the online world, it...
Paid Search (PPC) PPC in a mobile-first world By Dave Karellen - December 15th 2016 More searches now take place on mobiles than other devices and, with Google's recently announced mobile-first approach, it's time for advertisers...
Paid Search (PPC) This time, it’s personal By Dave Karellen - October 27th 2016 There have never been more opportunities to connect with your audience in a meaningful and memorable way: personalisation has come...
Paid Search (PPC) 10 P.R.O. tips to help optimise your PPC potential By Dave Karellen - October 1st 2015 Today’s Knowledge Base takes some things for granted – if you have optimised your page, are producing great content and...
Analytics Click News Paid Search (PPC) Why everybody’s doing attribution analysis wrong By Dave Karellen - June 12th 2015 ***Updated June 2016*** Ahead of his talk about maximising ad spend ROI at next month's Benchmark Search Conference, our Head...