This month in paid media (PPC) [April 2020]

For those of you who have followed the Click blog for some time you will know that we produce a...

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Changes to Google Ads

Highlights from Google Marketing Live

Consumers’ expectations for swipeable and visual experiences have risen dramatically and Google’s new ad offerings, announced at last week’s Google...

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Paid search (PPC) in 2018: what to expect

As self-confessed geeks, there’s nothing the PPC team at Click Consult don’t know about paid search. Like any other aspect...

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PPC Online meets offline

PPC: online meets offline

Has the time come for billboard advertising to embrace online paid search practices? With Google’s domination over the online world, it...

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mobile first for PPC

PPC in a mobile-first world

More searches now take place on mobiles than other devices and, with Google's recently announced mobile-first approach, it's time for advertisers...

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personalisation supplement

This time, it’s personal

There have never been more opportunities to connect with your audience in a meaningful and memorable way: personalisation has come...

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hands holding a tablet

10 P.R.O. tips to help optimise your PPC potential

Today’s Knowledge Base takes some things for granted – if you have optimised your page, are producing great content and...

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Beginner's Guide to Log File Analysis (2021)

Why everybody’s doing attribution analysis wrong

***Updated June 2016*** Ahead of his talk about maximising ad spend ROI at next month's Benchmark Search Conference, our Head...

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