Analytics Content Marketing & Digital PR 5 ways to target your content better By Chloie Brandrick - September 30th 2016 Creating meaningful, authentic, lasting connections is one of the main objectives of digital marketing, where the focus is on offering high...
Analytics Content Marketing & Digital PR Organic Search (SEO) Social Media Analytics and content marketing – what to look for and where By John Warner - August 23rd 2016 It’s sometimes difficult to know what content is working when a brand first embarks on a content marketing campaign, but...
Analytics Click News Organic Search (SEO) Paid Search (PPC) Social Media Click Consult reviews top 10 resources By John Warner - June 7th 2016 While reviewing download numbers as part of the standard asset production strategy, it came to our attention that our top...
Analytics Paid Search (PPC) Google Analytics for people who don’t like numbers By Chloie Brandrick - June 7th 2016 I have to admit, I'm not a numbers person. I like words and ideas, not stats and spreadsheets. But as...
Analytics Content Marketing & Digital PR Organic Search (SEO) Social Media Adding UTM tracking to your social DNA By John Warner - May 31st 2016 Though Google Analytics offers some reporting for social referral traffic, the level of detail can sometimes be too limited to...
Analytics Industry News Paid Search (PPC) Shopping ads to appear in mobile image searches By Chloie Brandrick - May 20th 2016 As Google introduces Shopping ads to mobile image searches, can a picture paint a thousand words for marketers? Hot on...
Analytics Paid Search (PPC) AdWords tips – building ad groups By John Warner - May 17th 2016 Ad groups can be difficult to set up properly, but if done well they can save both time and money...
Analytics Organic Search (SEO) Personalisation before price: We are all individuals By John Warner - March 18th 2016 Click Consult’s research reveals that consumer loyalty is won by appealing to individuals more than through bargains It’s a subject...
Analytics Content Marketing & Digital PR Organic Search (SEO) Content marketing – how to survive in a world of free, unbranded content By John Warner - March 11th 2016 It is altogether too easy for content to drown in a sea of other offerings, and with individuals online creating...
Analytics Organic Search (SEO) Paid Search (PPC) Google Analytics tips – setting up a ‘dashboard’ By John Warner - March 7th 2016 Though all views in Google Analytics have a default ‘My Dashboard’, there is real utility in the creation of a...
Analytics Industry News Organic Search (SEO) Paid Search (PPC) How will the changes to Google’s ad layout affect paid search performance? By Antony Valente - February 25th 2016 On Friday 19th February, Google announced that ads will no longer show on the right sidebar for desktop search results...
Analytics Paid Search (PPC) PPC Calculations By John Warner - February 4th 2016 There are some key calculations involved in judging whether a PPC campaign has been a success - and though some...
Analytics Conversion rate optimisation 101 By Chloie Brandrick - February 2nd 2016 Your website could be working harder and making even more profit. Even if you’re happy with your current conversion rate,...
Analytics Paid Search (PPC) Best practices for: AdWords By John Warner - January 15th 2016 The manner in which Google determines the position of paid advertisements is sometimes tough to grasp, so here we’ll discuss...
Analytics Organic Search (SEO) What is data-driven SEO? By John Warner - December 14th 2015 The term 'data-driven' is one you will see appearing with increasing regularity in all areas of marketing, and one which...