Every marketer knows that content is at the heart of any inbound strategy. But making sure it’s being seen by the right people at the right time is key to effective content marketing. Innovation and creativity certainly have their place but if you want to achieve real success you need to make sure your content is properly targeted
Content marketing and SEO
Content marketing is about more than raising brand awareness, building credibility for your brand and creating connections with customers – the quality and relevance of your content is a major influencing factor for SEO.
In its quest to return the most relevant and useful results to answer users’ queries, Google rewards those who provide a great customer experience and who regularly publish high quality, customer-focused content.
The brands that rank highly in search engine results are those that provide potential customers with original, actionable advice on topics their potential customers are interested in or content that addresses the challenges they’re likely to face. Examples are blog posts providing useful advice, downloadable eBooks, how-to videos or infographics.
Are you serious about making an impact with your content?
Rather than endlessly publishing content and crossing your fingers that it gets the results you want, you need to step back and ensure that accurate targeting is the priority of your content marketing strategy.
This eBook shows you how to:
- Be clear about what you want to achieve
- Get to know your audience
- Carry out proper keyword research
- Optimise your pages
- Track progress and tweak your approach
Cut through the content chaos
It’s a fair bet you’ve felt the impact of ‘content overload’ as a consumer. On WordPress alone, there are over 2 million blog posts published every day, while around 6,000 tweets are sent every second and email users send 204,000,000 messages per minute.
As is often the case, quality trumps quantity when it comes to content marketing. So take the pressure off yourself and your content team to keep churning out new stuff for the sake of it. Download 5 Ways to Target Your Content Better and learn how to work smarter harder.