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6 Ways to Turn Customers Off Your eCommerce Site

The average documented online shopping cart abandonment rate is 68.63%. This infographic demonstrates the top six ways to lose sales and alienate potential customers  – and some suggested fixes


For a long time now, simply ‘being online’ has not been enough. You need to be easy to find on a search engine and deliver a fantastic user experience are fundamental to today’s buyers, who expect convenience, speed and accessibility across every channel.

As more and more shopping shifts online, it’s the retailers who keep an eye on emerging trends and the strategies of their peers and rivals who are reaping the biggest eCommerce rewards.

Our award-winning work with an extensive range of eCommerce clients means we know that to maintain success and achieve growth, you need to be testing ways to optimise conversion rates, offering usability convenience across a variety of devices, and maximising every opportunity to engage with your customers.

So if you’re looking for ways to maximise your revenue as an eCommerce brand, this infographic will show you the cardinal sins to avoid.

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For some jargon-free advice about your search marketing strategy, contact us today – or have a nosey at our other resources, or call us today on 0845 205 0292.

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